The Steal Club - Twitter, Reading Bad Books, and AI

Hey everyone!

Happy new year and welcome to The Steal Club, a newsletter for creative entrepreneurs.

We share lessons, strategies, frameworks, and templates to grow your audience and make better content.

“Stolen” from the best creators in the industry.

Some news: I'm working on the 2023 version of The Steal Club, which will hopefully go "live" next week.

The main changes will be:

• More emails (don't worry, you'll be able to decide how many you are getting)
• A Newsletter archive (and blog) so you can read past issues
• Better sponsors (that are actually helpful for you)
• More actionable ideas, templates and frameworks for you to steal
• And maybe, just maybe, some sort of membership for those of you interested on going deeper into building your audience and making better content

Plenty for me to do! But that's enough, let's jump into why you are here:

💰 Today's heist plan

• Rating threads
• Reading bad books
• Starting a Twitter audience in 2023
• And some AI tips for content creation

Let's dive in!

Rating threads

Rob Lennon has been one of the best finds I made on Twitter in the past year.

He has grown super fast, but what I like about him the most is that he's always trying new things with his content.

The latest from him is Rating a thread:

On this newsletter, there are some links at the bottom that let you tell me if you liked the email or not. But I’ve never seen this on Twitter until now.

Rob makes a smart use of the Poll feature to make people vote.

This does two things:

• Tell him how good or bad was his thread (it’s anonymous)
• Increase the thread’s engagement, and its reach in consequence

🕵️‍♂️ Stolen from Rob Lennon​

Read bad books

Alan Moore is one of the best comic writers ever, best known for his comic books like Watchmen or Batman: The Killing Joke.

The other day I stumbled upon a video where he was giving writing advice.

In short: Read bad books

Why?

Moore says that bad books can be even more inspiring than good books.

The reason is that when you read good books, there is a risk that when you try to write, you will do something too similar to that good book.

Whereas bad books, a genuine reaction to them could be:

“Jesus Christ, I could write this sh*t”

Moore says that it’s “liberating” to find someone who’s published but is doing much worse than you.

Taking it to content creation, we don’t have to focus on bad creators to learn. We can look at popular ones and see that, what they do, we can do too.

It won’t apply to every creator, because if they are at the top, there’s a reason for it.

But “the top” is more average than you think.

🕵️‍♂️ Stolen from Alan Moore​

Your Roadmap for an Epic 2023

Stop the low-value work and design a system to reclaim your focus and hit your goals.

Join Khe Hy and his team for a free 3-day event beginning on January 10th to go from being overwhelmed to fully in control.

• Day 1: A Productivity System that Works For You
• Day 2: Find Your Focus and Achieve Clarity with “Radical Prioritization”
• Day 3: The 20-Minute Productivity Plan

Note: This is an affiliate link.

I've been working with Khe and his $10K productivity framework for a while and I have to say it's a game-changer.

How this framework works is exactly what he's going to show you on this event. I would not recommend it if I didn't know it's reeeeeally good!

Starting a Twitter audience in 2023

I feel Twitter is starting to get back its groove this year.

I’ve been getting more impressions on my content and the overall feeling with the platform is better.

That’s why yesterday I wrote this thread:

Alex Llull🕵️‍♂️ @AlexLlullTW If I wanted to build a Twitter Audience in 2023 these are the 5 strategies I would follow and the 5 creators I would steal them from: January 3rd 2023 23 Retweets 167 Likes

I think Twitter will be one of the platforms to be in 2023.

Just with this thread you have more than enough to get started!

PS: Speaking of building an audience on Twitter, a "Build in Public" focus might be all you need! My friend Kevon Cheung is running the best cohort course out there to master Building in Public. Why don't you check it out?​

Some AI tips for content creation

AI has been really fun to play with lately.

So much that I've already included it into the way I create content (I want to write more about it in a future email).

Syed here gives a few very useful tips on how to better use ChatGPT (the free, for now, most popular AI tool).

Syed Huq 🎮 @thesyedhuq Want better prompts with ChatGPT? Follow these 3 simple rules: 1. Give it context 2. Be more specific 3. Limit parameters You avoid generic output if you avoid generic input. pic.twitter.com/4h2GvoWoG8 January 2nd 2023 50 Retweets 412 Likes

The key is to be more specific, give it context and limit parameters.

Are you using AI for your content or not yet?

🕵️‍♂️ Stolen from Syed Huq​

And that's a wrap for today!

I'm super excited for what's to come this year for The Steal Club.

Thanks for your support, always 🧡

See you next week!

PS: What do you think of today's email?

• ​👍 Worth it​
• ​😐 Meh - was ok.​
• ​👎 Not interesting to me​

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