Twitter Leads vs. Facebook Leads (3x dif.)
AdEspresso ran an interesting experiment.
They decided to compare Twitter Lead Cards vs. Facebook Lead Ads.
2 identical campaigns with the same targeting, budget, timing - everything.
Here are the results:
The average cost-per-lead for Facebook Lead Ads was $3.48 while for Twitter Cards it was $11.70.
That means...
Facebook Lead Ads outperformed Twitter Cards by 3.36 times.
Source: adespresso.com
Cheers,Charlie Patel ;)
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