GrowthHackingIdea - They were leaving $1.8M on the table

Sometimes you feel like you leave money on the table, but don't understand where that table is ;).

Annmarie Gianni Skin Care found one.
After they fixed that "table" - it generated $1.8 million.
Not bad. Yeah? ;)

Here's what they found.
1. From time to time people need to buy skin care products again and again.
2. Their ex-customers can buy from their competitors or from them.
3. So they decided to predict the next order date based on the purchase history.
4. Then they started to send an automated email on this date recommending they buy the same products again.

Here are the results:
1. Average open rate: 56%
2. Click rate: 14%
Which resulted in $1.8 million...

P.S. I'd also recommend to this store that they try to convert these customers into automated recurring payments.

Source: conversio.com


Cheers,
Charlie Patel ;)



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