GrowthHackingIdea - How they organized a $250k conference

Ray Walia and Alex Popa got an idea to organize their first conference.

They sold it out in 3 months and generated $250k in revenue.


Here are the key steps they took that influenced their success the most:

1. Dedicated emails generated over 75% of the sales.
2. Every email subject included the number of tickets remaining.
3. Featuring key speakers photos and quotes increased sales by 2.5X.
4. Created urgency and FOMO with a limited-quantity Super Early Bird 40% discount.
5. Made it simple for speakers to share the conference by sending them a prepopulated click-to-tweet link (with a $100 OFF discount code).
6. Retargeting ads generated 10-12% of their ticket sales (the ROI was around 25X).

Source: sumo.com


Cheers,
Charlie Patel ;)



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