How to stop losing 68% of your customers
The Rockefeller Corporation studied why customers leave one company for a competitor and found the following:
#6. Customer dies: 1%
#5. Customer moves away: 3%
#4. Customer gets friend to provide service: 5%
#3. Customer persuaded to go to competitor: 9%
#2. Customer is dissatisfied with your service: 14%
#1. Customer believes you don't care about them: 68%.
Look at what’s not here. No mention of price.
Looks like just by caring more you can stop losing 68% of your customers.
Source: www.smashingmagazine.com
Cheers,Charlie Patel ;)
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