Fixing conversions and killing the business

Conversion "from a visitor to a registered user" means nothing. It can be doubled, but at the end of the day it can end up reducing overall Lifetime Value. And this means a lot. Increasing myopic conversions is "winning a battle but losing the war".

Track conversions for each channel, for each growth hack, from the perspective of the main strategic KPI - ROCA.

ROCA (return on customer acquisition) = (Lifetime Revenue Per Customer - Cost Per Customer Acquisition) / Cost Per Customer Acquisition

Source: e.growthhackingidea.com


Cheers,
Charlie Patel ;)



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