GrowthHackingIdea - Boost ROI by 2.7x, when nothing helps

Today's hack
[ʺStudiesʺ] Boost your ROI by 2.7x, when nothing helps no matter what you do...

When you check new startup/product ideas, or A/B test your sales page, you need to invest in traffic.
The easiest predictable source of traffic is ads (if you don't have your email community).

But what if you launched your Google Ads campaigns, play with different hacks...
And no matter what you do, you spend more than you earn.
You lose more money during your A/B tests than you can afford.

Imagine if you could reduce cost per customer acquisition by 2.7 times.
Would it help you achieve positive ROI?

Yes?
Cool.
Then you'll like these studies.

These guys recently invested over $30K in order to compare the cost of ads on Google Ads against Bing Ads.

Here's what they found.
Cost per acquisition on Bing Ads is 2.7x less expensive!
Boom!

But do they convert into customers?

I found another study that shows - 30.51% of people who came from Bing Ads clicked "Order Now".


Cheers,
Charlie Patel ;)

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