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Jan. 30 - Molson Coors, DraftKings raise Super Bowl ad stakes | A TV ad measurement reckoning?

Monday, January 30, 2023

Has TV ad measurement's day of reckoning finally arrived?; Busch Light enlists Sarah McLachlan for Super Bowl LVII; Ad blitz: Tracking every marketing play for Super Bowl LVII; Snap makes latest

Weekender: M&M’s spokescandies take ‘indefinite pause’ amid polarizing rebrand

Saturday, January 28, 2023

Signup | Forward Marketing Dive Weekender Jan.​ 28,​ 2023 | A roundup of this week's most read stories Qualtrics BROUGHT TO YOU BY — Qualtrics How to build digital experiences that win customer

Jan. 27 - Heinz clears up Roman numeral confusion | YSL brings Web3 to online shopping

Friday, January 27, 2023

Yves Saint Laurent Beauty ties Web3 to online shopping experience; What TikTok's shifting US presence means for social media; Ad blitz: Tracking every marketing play for Super Bowl LVII View online

Jan. 26 - Inside Disney’s latest ad moves | Blockchain, metaverse curiosity endures for CMOs

Thursday, January 26, 2023

Blockchain, metaverse continue to command CMO interest despite snags; M&M's spokescandies take 'indefinite pause' amid polarizing rebrand; KFC Canada unveils winterized outdoor

Jan. 25 - DOJ sues Google over alleged ad monopoly | A&W riffs on M&M’s uproar

Wednesday, January 25, 2023

A&W addresses mascot's 'polarizing' lack of pants in riff on M&M's uproar; Dogfish Head's budget big game ad showcases electric football; Horizon's sports arm bets on

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