3 benefits of product marketing (+ how it differs from content marketing)

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The Content Marketer

This week we're exploring the intersection of content marketing and product marketing, sharing the best marketing strategies for law firms, explaining how to keep your website running without issues and more!



Content Marketing vs. Product Marketing: What’s Right For Your Brand?

Content Marketing vs. Product Marketing: What’s Right For Your Brand?

Discover the difference between content marketing and product marketing and how to use these methods in promoting your brand effectively to your audience.

PROMOTE YOUR BRAND ►
TIME TO READ: 7 MINUTES
Law Firm Content Marketing Strategies That Work

Law Firm Content Marketing Strategies That Work

Use these law firm content marketing strategies to increase your firm’s brand awareness and build better relationships with your clients.

DISCOVER NEW STRATEGIES ►
TIME TO READ: 11 MINUTES
5 Reasons To Keep a CMS Maintenance Schedule for Your Website (Infographic)

5 Reasons To Keep a CMS Maintenance Schedule for Your Website

Want to keep your website from crashing and burning? Creating and maintaining a CMS care schedule can help.

KEEP YOUR WEBSITE SHINY ►
TIME TO READ: 6 MINUTES

Content Marketing Niches: Finding Your Target Audience

Content Marketing Niches: Find Your Audience [Infographic]

Boring marketing only comes from boring marketers. Break out of your rut and establish deep connections with your audience through strategic messaging and distribution.

FIND YOUR VOICE ►


PODCAST

Content People: Coaching, Radical Candor and the Power of Growing Pains

Brianna de L'airre, a senior manager of Wayfair’s coaching enablement team, discusses everything from radical candor to the importance of embracing growing pains.

SHOWNOTES & RECORDING HERE ►


The State of Content Marketing Management in 2023 Survey

LinkedIn Post of the Week:


Linkeid in Post of the Week

MARKETING BREW

How Alcohol Brands Are Embracing the Rise of Dry January


VISUAL CAPITALIST

Ranked: The Top 50 Most Visited Websites in the World


THE CURRENT

Why First-Party Data Is an Increasingly Important Ingredient for Marketers

                                                           

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Older messages

3 lead magnet ideas to steal (+ tips for your own)

Tuesday, January 24, 2023

To view this email as a web page, click here The Content Marketer Today, we're sharing our best tips on how to attract more leads, analyzing examples of B2B blogs, showing our favorite video

Accessibility in marketing: Everything you need to know

Friday, January 20, 2023

To view this email as a web page, click here The Content Marketer Today, we're sharing a thorough explanation of accessibility in digital marketing, a guide on producing and using corporate video,

8 lead gen tips to jump-start your 2023 goals

Tuesday, January 10, 2023

To view this email as a web page, click here The Content Marketer Today, we're sharing our best tips for lead generation, reviewing 20 excellent examples of b2b content, discovering the importance

3 requirements for good marketing goals

Tuesday, January 3, 2023

The Content Marketer Today, we're explaining how to set your marketing goals for this new year, exploring tools and software to measure your campaigns, sharing our expertise with display ads and

Your favorite content from 2022: Take a look

Tuesday, December 27, 2022

The Content Marketer This year we shared loads of great content, but these 5 were your favorites: From infographics to pillar pages, 2022 was a year of learning and growth. The 7 Functions of Marketing

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