8th Revolution - Cannabinoid Playbook: February 2022

Welcome to the 92 new members of the forward-thinking cannabinoid revolution who have joined us since last month!

They have now joined the 4,509 others who are receiving high-signal, data-driven analysis to be in front of their peers in the cannabinoid space!

One Report, Once a Month, Everything You Need to Know in Cannabis

Take Two Minutes so we can help you......

We are looking to tailor our playbook content. Our goal is to provide transparent information where you need it most.

​Please take 2 minutes and fill out this survey so we can tweak our content to serve you better.​

We are releasing our Cannabis Predictions for 2023.

These are long shots—hence, predictions. A tiny preview:

• A new region of the US will be the next wave of adult-use states
• Is this major lawsuit on the horizon?
• A MAJOR state follows Minnesota hemp-derived ruling

Reply to this email and tell me which ones you think will happen or which will absolutely not.

​12 Spicy Hot Takes — Pages 21 & 22​

Trulieve is arguably the dominant cannabis company in the world with a foothold in key markets. Trulieve has positioned itself to effectively navigate the unknowns of the future of the cannabis industry.

We sat down with Kim Rivers, CEO of Trulieve, to break it all down, including:

• Hub & Spoke Model
• Cannabis 2.0
• Scaling from a 10-person, less-than-$100K company to a 9-BILLION-DOLLAR COMPANY in 6 years

​Listen to the Interview | Read the Interview ​

We have only ONE more spot available for our ‘THC in Real Time Measuring Device’ beta program. If you are looking for any of these operational efficiencies:

• Increase percent yield & extraction efficiency
• Decrease extraction run time
• Build custom parameters for each strain

Fill out this 3-question survey to see if you are a good fit.​

​
​What is an adult-use market's #1 most important goal?

New York continues to be at the center of Cannabis. For better or worse, they are doing it "their" way.

There have been many conversations about MSOs, traditional markets, illegal storefronts, price gauging, poor-quality products—the list goes on. The one item that needs to be talked about is the biggest loser based on all these issues and the actions that New York is taking.

​The Loser in the NY Markets Isn’t MSOs—It’s The Consumer: Page 7 & 8​
​

​Jurisdiction Roundup Powered by Fyllo — Page 11​
​

• Hawaii: Representative Jeanne Kapela announced upcoming cannabis legislation addressing criminal justice reform concerns and promoting the destigmatization of cannabis, expected to be introduced during the 2023 legislative session.
  ​
• Minnesota: Representative Zack Stephenson's proposal to legalize adult-use cannabis and expunge low-level cannabis convictions has been approved by a Minnesota House Committee and is moving forward for a final decision.
  ​
• Texas: The Texas Department of Public Safety has announced that the application period for new medical cannabis dispensary licenses is open until April 28, 2023. Only two dispensaries are currently operating under the state's Compassion Use Program.

​
​Headlines You May Have Missed…

• Is Tennessee a sleeper state for cannabis legalization? Read Here​
• Berner, Cookies, and Buddhist Monks? Yes, Berner's brand is live in Thailand. Read Here​
• Could an Oregon lawsuit legalize interstate marijuana commerce before Congress? Read Here​
  ​

​Cannabinoid Pricing Analysis:​

1. Prices of products—including Delta-9 THC distillate, Delta-8 THC distillate, Delta-10 distillate, CBD isolate, and CBDV distillate—appear to be fluctuating.
2. Delta-9 THC distillate had the most significant month-over-month change, with a 30% increase in price from January to February.
3. Delta-8 THC distillate and Delta-10 distillate saw price decreases, with 4% and 27% decreases, respectively. CBD isolate also saw a price decrease, with a 14% decrease from January to February.
4. Investors need to pay close attention to market trends and fluctuations in the prices of these products.
5. The hemp and CBD markets are still in a regulatory grey zone, and changes in laws or regulations by the FDA can significantly impact the market.

​Chad Bronstein is the Mastermind Behind Tyson 2.0 & Fyllo

• How has he been able to flip the script with celebrity brands?
• Why retail-connected media is the future

​Listen to the Interview | Read the Interview ​

​

🎙️The Dime

Last month on The Dime, we dove into:

**We will send emails about our podcast, The Dime, going forward. If you do NOT want to receive those emails, click here.​

​

A Big Thank you......

If you have read it this far, thank you. Kellan and I have spent an insane amount of time researching ideas and concepts to continually provide original analysis on the state of the cannabis industry.

If you could take 10 seconds and share your link with a colleague or another person interested in cannabis, it'd mean the world to us.

Your unique link is here https://cannabisinsider.eighthrevolution.com/cb1889df

​

​

Learn More:

Did you miss our Case Study on maximizing margins in your processing facility? Click the link below and we will send you our free detailed 30+ page analysis. Send me the Case study on Maximizing Margins. ​

Are you interested in raising your brand awareness and being in front of a targeted engaged cannabis demographic? We have 1 spot left for 2022. Click here to reserve the last few spots available for 2022 Sponsorship.

See you next month,

8th Revolution

The playbook is intended to be additional reference point in taking future steps to build your market share. If you have additional questions or want further analysis, just say the word and we can share more.

At Eighth Revolution (8th Rev) we provide services from capital to cannabinoid and everything in between in regards to the hemp & cannabis industry. Our forward-thinking team can diagnose, analyze & optimize every detailed nuance of your company to keep your business safe, smart, and profitable. Our flexibility and experience combined with ongoing research creates unique insights into how to best grow your market share. We are creative problem solvers that rely heavily on analytics and trusted facts to help adapt an array of business services to meet your company’s growing needs.

​

Follow 8th Revolution on Social Media!