[SaaS Club] From CRM Frustrations to a 7-Figure SaaS

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

From CRM Frustrations to a 7-Figure SaaS

In this latest episode, I talk with Shruti Kapoor, the co-founder and CEO of Wingman, a SaaS product that helps sales teams get better results by providing real-time insights from every sales interaction.

Shruti was working for a fintech company in India and suddenly found herself running a sales team, but the CRM just wasn't working for them. Frustrated with the lack of good options, she and two friends decided to start their own company.

They faced some tough challenges along the way, but they found success by getting creative with customer acquisition.

They targeted online groups and communities, used SEO, content marketing, and social media to build an inbound marketing engine that drives over 90% of their revenue.

Fast forward a few years, and Wingman has grown into a multiple 7-figure ARR business, which was recently acquired.

In this episode, you'll hear all about:

• The struggles and challenges the co-founders faced while starting and building their SaaS business

• How they started getting customers after failing to close a single sale from 40 meetings with prospective customers

• Their creative approach to customer acquisition and how they used inbound marketing to drive growth.

I hope you enjoy it.

Listen to the full podcast episode

🚀 Merge: The Unified API

Are you looking to accelerate your SaaS product roadmap, but your engineering resources are stretched thin? Is your sales team blocked by a lack of integrations? Merge can help.

Merge is the leading Unified API that enables you to launch integrations in days, not quarters. With 150+ integrations Merge allows you to authenticate, normalize and sync data easily. Plus, with a recent $55 million Series B, Merge is well-positioned to help you achieve your business goals.

Merge saves you time and resources and has been trusted by companies like Ramp, Drata, Assemble, and more. 

Try Merge today and see the difference for yourself

Get started for free.

📗 Book of the Week

This week's book recommendation is from Shruti:

Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss and Tahl Raz

🌐 Around the Web

Community

We're now posting full-length video interviews in the community.

So if you want to watch the full interview with Shruti, check it out here.

If you're not a community member, join here for free.

YouTube Channel

We've started  posting daily highlight clips from interviews.

So if you don't have time to listen or watch the full episode, you can get 'bite-size' insights in a few minutes every day.

Check out our YouTube channel here.