[SaaS Club] The Ups & Downs of Finding Product Market Fit

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

The Ups & Downs of Finding Product Market Fit

As a solo and non-technical founder, Melissa struggled to get her SaaS product (eWebinar) off the ground.

She hired a development shop, which ended up costing her a lot of time, money, and even a friendship.

Eventually, she found and brought on a technical co-founder, and the two of them spent the next two and a half years building the product.

When they did finally launch...

Melissa found some initial customers through her personal network. But she quickly realized that scaling sales and acquiring more customers was much more challenging than she had anticipated.

Despite those challenges, she's grown eWebinar to $750K in ARR with around 700 customers, all while bootstrapping the company.

In this episode, you'll learn about the following:

• The importance of deeply understanding the problem you're trying to solve in order to build the right SaaS product.

• The biggest challenges and lessons Melissa learned while she was trying to find product market fit.

• The benefits of building your own community and how content strategy and copywriting can help your SaaS business grow.

• Melissa's journey as a SaaS founder, with her fair share of ups and downs - which might give you a bit of inspiration.

I hope you enjoy it.

Listen to the full podcast episode

📗 Book of the Week

This week's book recommendation is from Melissa:

The Presentation Secrets of Steve Jobs: How to Be Insanely Great in Front of Any Audience by Carmine Gallo

Why did Melissa recommend this book?

 “If you want to learn sales, it's the only book you ever have to read.”

🌐 Around the Web

Community

We're now posting full-length video interviews in the community.

So if you want to watch the interview with Melissa, check it out here.

If you're not a community member, join here for free.

YouTube Channel

From next week, we'll be posting daily highlight clips from interviews.

So if you don't have time to listen or watch the full episode, you can get 'bite-size' insights in a few minutes every day.

Check out our YouTube channel here. 

😍 Let's Get Social
Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

Interested in sponsoring The SaaS Podcast? Learn more here.


P.S. whenever you're ready, here are 3 ways I can help you:

1. Group Coaching: Do you need coaching for an affordable price? Join me for live coaching calls every 2 weeks, access the archive of recordings, and more.

2. Accelerate Program: Our flagship coaching program will give you clarity, focus & support. Over 12-weeks you'll execute confidently and get breakthrough results faster.

3. SaaS Advisor: Want to work directly with me? Get the personalized attention and expert advice you need to make smart, confident decisions, and grow your early-stage SaaS business.