[SaaS Club] A Founder's Lessons on Bootstrapping to $2M ARR

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

Lessons on Bootstrapping a SaaS to $2M ARR

In 2017, April and her co-founder Mike were running a data analytics software company for real-estate developers. They were approached by a developer that wanted them to build a mobile app.

Initially, what started as a project to build an app for one client turned into a SaaS product that is now sold to master-planned communities around the country.

In this episode we talk about:

• How the founders were able to make that transition from a single client project to help fund the building of a SaaS product.
  

• How simplifying the UX and creating seamless onboarding has helped their app get a 90% adoption rate.
  

• Lessons April's learned working in a market with long sales cycles and how they've been able to get a 100% renewal rate with multi-year subscription deals so far.
  

• How we let internal biases get in our way, and specifically some limiting beliefs that held April back, and she overcame them.
  

Alosant currently does around $2M in ARR, with over 80 customers and 200,000 active users. The business is fully bootstrapped.

I hope you enjoy it.

Listen to the full podcast episode

📈 LinkedIn Sales Navigator

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📗 Book of the Week

This week's book recommendation is from April:

My Life in Full: Work, Family, and Our Future by Indra Nooyi

Why did April recommend this?

"She is the recently retired CEO of PepsiCo and I'm a Pepsi alum myself. And so her journey is incredibly inspiring. She talks about performance with purpose. I've listened to it in her own voice. I just found it incredibly motivating."

🌎 Remofirst

Remofirst just raised $14.1 million to make it easy and affordable for companies to hire top talent from anywhere in the world, regardless of where their legal entities are.

Remofirst is an all-in-one platform that allows you to hire employees in 150+ countries without worrying about legal entities, compliance, international payroll, taxes, labor laws, and more.

Pricing starts at $199/mo.

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🌐 Around the Web

YouTube

We're now posting full-length video interviews on YouTube.

So if you want to watch the interview with April, check it out here:

😍 Let's Get Social
Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer


P.S. I've just launched a new coaching program (Accelerate 2.0). If you're interested in joining the first cohort you can learn more here.