GrowthHackingIdea - 2.57 times more purchases (2 studies)
Who do you think converts into customers better:
1. People who search for local results.
2. People who search for global results.
Google ran 2 studies in order find this out.
Here are the results:
Local searches led to 2.57 times more purchases than non-local searches.
Cheers,Charlie Patel ;)
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