[SaaS Club] The Power of Data-Drive Product Market Fit

Hey Reader

I hope you're doing well.

Here's a quick round up of what's been going on at SaaS Club:

🎧 Podcast

The Power of Data-Driven Product Market Fit (PMF)

Rahul Vohra is the founder and CEO of Superhuman, a blazingly fast email experience that helps you save 3 hours or more every week.

In 2014, Rahul set out on a mission to create the fastest email experience.

He had sold his previous company Rapportive, a Gmail plugin, to LinkedIn a couple of years earlier, and he'd watched as Gmail continued to become slower and more cluttered over the years.

So Rahul decided it was time to change that.

But he didn't start building a product right away. Instead, he spent the first year talking to potential customers, doing interviews, writing website copy, and talking to investors.

A year later, he put together a team and started building the product.

But progress was slow. After two years of coding, the product still wasn't ready. Rahul felt immense pressure to launch. But deep down, he believed the launch would go badly because they didn't have product market fit.

Fast forward to today, Superhuman has raised over $125 million in VC funding and is now a team of around 120 people.

In this episode, you will learn:

• A 2-question email strategy that Rahul used to efficiently gather data from potential customers and validate his product idea.

• The Product Market Fit Engine a methodology for measuring your product market fit and systematically improving that metric.

• How Rahul used that same methodology with Superhuman to drive almost a 3X improvement in their product market fit score.

• How Rahul initially did all user onboarding and would spend up to 2 hours per user to complete the onboarding process.

• How Rahul's background as a game designer influenced how they design the product and why you should be doing the same.

I hope you enjoy it.

Listen to the full podcast episode

🚀 Merge: The Unified API

Are you looking to accelerate your SaaS product roadmap, but your engineering resources are stretched thin? Is your sales team blocked by a lack of integrations? Merge can help.

Merge is the leading Unified API that enables you to launch integrations in days, not quarters. With 150+ integrations Merge allows you to authenticate, normalize and sync data easily. Plus, with a recent $55 million Series B, Merge is well-positioned to help you achieve your business goals.

Merge saves you time and resources and has been trusted by companies like Ramp, Drata, Assemble, and more. 

Try Merge today and see the difference for yourself

Get started for free.

📗 Book of the Week

This week's book recommendation is from Rahul:

The Art of Game Design: A Book of Lenses by Jesse Schell

🌐 Around the Web

Community

We're now posting full-length video interviews in the community.

So if you want to watch the full interview with Rahul, check it out here.

If you're not a community member, join here for free.

YouTube Channel

We've started  posting daily highlight clips from interviews.

So if you don't have time to listen or watch the full episode, you can get 'bite-size' insights in a few minutes every day.

Check out our YouTube channel here. 

😍 Let's Get Social
Want to get more social? Follow me on Twitter or LinkedIn.

Have a great week!

- Omer

Interested in sponsoring The SaaS Podcast? Learn more here.


P.S. whenever you're ready, here are 4 ways I can help you:

1. SaaS Club Plus: We're re-launching a brand new paid community for SaaS founders with an exciting new offering. Join the waitlist!

2. SaaS Club Clarity: Book a 1-hour one-to-one coaching call to help you get unstuck and gain clarity about your SaaS business.

3. SaaS Club Accelerate: Our flagship 12-week coaching program will give you clarity, focus & support to get breakthrough results faster.

4. SaaS Advisor: Get the personalized attention and expert advice you need to make smart, confident decisions to grow your SaaS business.