Issue#75: Building $1K - $10K MRR Micro SaaS products around Simple Alternatives to Enterprise Products
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Let’s see today’s Newsletter around a Micro SaaS niche. No fluffy content. If your goal is to build a $100m ARR business, this is not the right post. Here I am are NOT going to talk about building the next Facebook or Twitter. If your goal is to make a $1K to $10K MRR, continue reading. This post will cover one SaaS area and talk about multiple niches in this space. This post also explains how to do tech implementation, do market analysis, how the current players are doing, and ends with a cost analysis to understand the overall cost for 100 users. While most people are afraid to compete against Enterprise products, let’s see some of the successful products that are directly competing with big players and Enterprise companies. There is a big niche here. People are vexed with complex Enterprise products and there is a certain segment of people often looking for simple solutions without any bloated feature set. Let’s see some of the products around this model. Databloo: Marketing Dashboards to help you analyze, optimize and grow your online business. HelpKit: Easily build knowledge base with Notion. Turn Notion docs into a hosted self-service Knowledge Base for your customers. LogSnag: LogSnag is a simple, cross-platform event tracking tool. It notifies you of your important events, creates custom feeds, and helps you keep a pulse on your projects. LogSnag got 3 paying customers and 400 people on waitlist in 4months by building in public. Feather: Notion to Blog in minutes Complete blogging platform with Notion as your CMS. No coding is required. Got huge traction and close to 100 signups with a blogging solution that runs on Notion. Plausible.io: Simple and privacy-friendly Google Analytics alternative. GraphJSON : Do more with your data Serverless, self-serve and affordable analytics designed to help you get the most out of your data. GraphJSON is at $220 MRR with similar product. SuperBlog: Superblog is a blazing fast alternative to WordPress and Medium blogs. Users can focus on writing content instead of SEO audits, speed, and design. Fanthom Analytics: Fathom is a Google Analytics alternative that doesn’t compromise visitor privacy for data. ShopRocket: Sell your products online. All the tools users need to sell from existing website, social channels and more, with no technical skills required. ShopRocket crossed $9K MRR. Simple Analytics: The privacy-first Google Analytics alternative. Comes with dashboards and reports. TiinyHost: The simplest way to host & share web project. Works with HTML, CSS, JS files. Crossed $1K MRR in less than a year.
Negative Nancy says - ‘Isn’t it that Enterprise products generate more revenue?’ Me - Yes. But we are not looking for more revenue. We are looking for faster revenue to get the first paying customer. By making the solution much simpler, you can target B2C audiences or even B2B with small teams looking for simpler setup products. Negative Nancy says - ‘But how can I compete with big players?’ Me - Big players have their own set of difficulties with the process, and tech debt and cannot move as fast as solo founders move. In most companies that are big players, adding a feature set is not easy because of the review process, internal approvals, and the process involved. As a solo founder, you can make decisions much faster, and experiment much faster. Over the years, most Enterprise customers also have outdated technical architectures and a lot of tech debt that they often worry about. As you are starting afresh, it becomes much easier to start with the latest tech and zero tech debt. The same goes with writing content around the product, and blog posting. Typically, in bigger companies, the content goes through an approval process, and guidelines whereas an indie maker can publish content much faster and experiment much faster. Deep-dive & Some niches Most of the existing Enterprise products are feature bloated and come with a lot of complex configurations and setups. By being a long time in the market, a bigger company’s products tend to be complex, bloated with features and that is where simpler products can make things better to start getting traction and get paying customers. Simple Event Logging Tools: Event tracking is a mechanism to track events from your app as they happen. In its simplest terms, instead of writing the log to a local disk, you can pass the data in a key-value format to an external server to consume the data at a later point in time. If you have never heard of these tools, see Amplitude which is making millions in revenue. Other tools in this space as Loggly, Papertrail, etc. But the problem with these Enterprise tools is that they tend to be complex in most cases. Remember Plausible started as an alternative for Google Analytics is now making thousands of dollars in revenue by making analytics much simpler and solving privacy/GDPR tracking issues. Similarly, create a much simple solution for logging events from SaaS products. This could be used to track events like user signups, user actions, user cancellation, or pretty much any event that can be tracked with key/value pair data. For example, LogSnag got 3 paying customers in 4 months by building in public. Simple Website Analytics Tools: You must have heard of tools like Google Analytics that have been ruling over the last decade. But the biggest problem with Google Analytics is the lack of simplicity with hundreds of configurations, options, and reports available. In most cases, the users (website owners) want to know where the visitors are coming from, and how the conversion rate is improving. But over a period, Google Analytics added so many features making the product complex to use. This is where SaaS products like Plauisble, Simple Analytics have come into the picture and built much simpler analytics solutions that have minimal setup and solve privacy/GDPR tracking issues. Create a Micro SaaS around this and make website analytics tracking much simpler. Simple Knowledge Base portals: There are many sophisticated platforms like GitBook to create user guides, documentation for SaaS products, APIs, etc. But people still look for simple alternatives that are built on simple products like Google Drive, Notion, Coda, etc. Create a simple knowledge base portal creation software that doesn’t make it complex with features. For inspiration see, HelpKit, a website/knowledge base builder that is built for the Notion audience has crossed $1800 MRR in 6 months. HelpKit dealt with the problem differently. HelpKit used Notion as its base and converted the content from Notion into an easy and usable Knowledge Base portal. While most Enterprise customers don’t like a system like this, but still there are many users who like a simple portal for their user guides and documentation portals. Simple Hiring Tools: Hiring has been in the industry for decades and in the last decade several SaaS solutions automated hiring with readily available questions, screen sharing, ready coding environments, automated assessments, etc. For example, SaaS solutions like CoderByte have 1000+ Enterprise customers and concentrate more on Enterprises. Other SaaS providers like HireVue don’t even allow manual signup without requesting a demo. HireVue currently making $60M in revenue per year. This is where small SaaS founders can start niching down. Create a SaaS solution around automating interviews. Do you think the market is saturated? Hiring is here to stay forever as long as companies exist. For inspiration see Intervue that crossed $4000 MRR and received funding. You can further niche down for areas like - ‘Bot-based hiring challenges/questions’, ‘Hiring for Cloud’, ‘Hiring for Non-Tech roles like Marketing, Sales, Ads Manager’ etc. Simple Website Hosting: There are many solutions to host a simple web project with HTML, javascript, and CSS files. But all of these need some kind of logging, connecting to Github, selecting the service tiers, adding billing, etc. But there is still a need for a much simpler solution that lets users drag and drop a folder with HTML, javascript, and CSS files and lets you see the output of the HTML files. While you can certainly do the same on services like Vercel, Render, Digital Ocean, Vultr, AWS, GCP, and Azure, there is still scope for a simple solution. Create a Micro-SaaS tool that lets users zip a folder with HTML, javascript, and CSS files and uploaded them into the web console. The tool should be able to upload the files to a server location and be able to provide a link to see the HTML output - as simple as that. Provide add-ons like connecting to custom domains, password-protected sites, etc as well to make it much better. Providing a way to connect to custom domains will let users see the output on their URLs. A product like this will be extremely useful to freelancers, and agencies who want to share the files and show the output to clients. See TiinyHost for inspiration that crossed $1K MRR in less than a year. Need more examples? See more than 100 makers betting against Enterprise customers and building simple products as an alternative here. 🔒 👉 [Get access to 800+ additional ideas and more additional ideas in this niche and across all niches from Pro version with data points, revenue information]. Technical chops Learn technical pointers on how to build products around this niche. 👉 🔒[Pro access] Marketing chops Learn Marketing pointers on how to start marketing the products for this niche. This should give you a marketing head start. 👉 🔒[Pro access] Cost Analysis for 100 customers Learn how much it costs to build a product in this niche and cater to 100 customers. 👉 🔒[Pro access] Pro VersionSee all profitable players in this Micro SaaS niche (Pro version)See another 100% ideas for Micro-SaaS tools around Simple Alternatives to Enterprise Products (Pro version)See Technical chops for implementing for Micro-SaaS tools around Simple Alternatives to Enterprise Products (Pro version)See Marketing chops for implementing for Micro-SaaS tools around Simple Alternatives to Enterprise Products (Pro version)See Cost analysis for 100 users (Pro version)Also get 81 SaaS niches Pro versions covering 890+ ideas from Pro news letters |
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