2x engagement: kill 1 popular design element

Sometimes you add a new awesome, shiny, popular design element and find that your engagement decreases... :(

In this article "15 Epic UX Tips For Your Homepage Design" I found an interesting study on this...
They compared hidden navigation (click to see menu) against visible navigation (visible icons or a list of options).

Here are the results:

On desktop:
+ Hidden menus were used in only 27% of the cases, while visible or combo navigation was used almost twice as much.
+ People were 39% slower when the navigation was hidden

On Mobile:
+ People used the hidden navigation in 57% of the cases, and the combo navigation in 86% of the cases.
+ People were 15% slower when the navigation was hidden

Conclusion:
Hidden navigation sucks


Cheers,
Charlie Patel ;)



Your friend wants to get access to our invite-only community of growth hackers from companies like Uber, Google, Microsoft, TechStars, Disney, Adobe, Coca-Cola, Amazon, etc.? Here's your personal invitation link for him/her: http://e.growthhackingidea.com/?ref=2145324&a4=1&a5=9

---

Unsubscribe | GrowthHackingIdea / StartupGrowth.com | 1460 Broadway New York, NY 10036