Do you pay for people who don`t like to pay?
There are a lot of people on the Internet who don't buy online.
They prefer to get everything for free.
And when you buy ads to promote your sales pages, you don't want to waste money on people who have a 0% chance of converting.
Correct?
I've just noticed a targeting option in Facebook Ads that allows you to target your ads only to engaged shoppers.
Here's how you can find it.
Detailed Targeting → Browse → Behaviors → Purchase behavior → Engaged Shoppers
Cheers,Charlie Patel ;)
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2.57 times more purchases (2 studies)
Thursday, February 9, 2023
Today's hack Google ran 2 interesting studies and unearthed what leads to 2.57 times more purchases... Who do you think converts into customers better: 1. People who search for local results. 2.
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Today's hack The applicable trick that resulted in an immediate 15% reduction in churn... You probably have the “cancel” button within your app. Customers click it and you lose them forever.
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