Weekender: P&G’s Pritchard says AI, algorithms are improving ad effectiveness

 
 

Weekender

Feb.​ 18,​ 2023 | A roundup of this week’s most read stories
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 

Recommended For You

Improve your recommendations: click here to update your profile.


 
 
 

From Our Library


 
 



 
View all resources
 
 

Best of What We're Reading


 
 

 

 

 

 

 
Suggest a story we should read
 
 

Upcoming Event


 
 
 
21
FEB
Webinar | 2 p.m. ET
 
How Historical Traffic Data can Lead to ROI for Retailers
 
Presented by studioID and Korem
 
 

Dive Into a Topic


 
 
 
 

 

Share Marketing Dive: Daily Dive and get rewarded.

 

You’ve referred 0/10 readers.

 
 

Share your link: https://www.marketingdive.com/signup/insiders/?signup_referred_by=60091a9be19a9279a2247d3d

 

Key phrases

Older messages

Feb. 17 - P&G says AI is improving ad efficiency | Alcohol’s lackluster Super Bowl performance

Friday, February 17, 2023

A new era for alcohol advertising gets a slow start; Campaign Trail: ESPN revives iconic 'This Is SportsCenter' spots; Olay offers Galentine Hotline for the brokenhearted; How social media

Feb. 15 - Trade Desk revenue up 24% | Instagram dumps live shopping

Friday, February 17, 2023

Instagram sunsets live shopping as commerce retreat continues; By the numbers: Super Bowl LVII; How Behr Paint connects with millennial homeowners on TikTok; DDB taps AI to quickly produce creative

Feb. 16 - Was social media Super Bowl LVII’s marketing MVP? | 7Up’s international rebrand

Friday, February 17, 2023

7Up's international rebrand seeks to uplift consumers; Jameson serves cardboard 'desk decoys' for St. Patrick's Day to boost PTO; By the numbers: Super Bowl LVII View online | Signup |

Feb. 14 - How Super Bowl LVII ads mostly fumbled | Fanta rebrands

Tuesday, February 14, 2023

Coke promotes Fanta shakeup with mobile game, Gen Z creators; How Behr Paint connects with millennial homeowners on TikTok; AOR model declared 'dead' as brand needs diversify beyond creative,

Special Report: Super Bowl LVII

Monday, February 13, 2023

The big game's ads, broken down by sentiment, social engagement and more. Marketing Dive View online | Sign up | Forward Special Report: Super Bowl LVII Feb.​ 13,​ 2023 Deep Dive 'Safe, lazy,

You Might Also Like

How to relaunch a website without hurting your SEO

Tuesday, April 30, 2024

in 11 easy steps ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

4 marketing lessons John Deere can teach us all

Tuesday, April 30, 2024

To view this email as a web page, click here The Content Marketer Today, we're exploring John Deere's content marketing strategy, how to craft B2B2C copy and succeed, Google's latest Search

CZ's Sentencing Hearing Today

Tuesday, April 30, 2024

Samourai Founder Rodriguez Pleads Not Guilty ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

New data: Get the keys to influencer marketing success

Tuesday, April 30, 2024

Insights from 2000 consumers and 300 influencers ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

The new Amazon fee is here—why it will hurt you [Roundup]

Tuesday, April 30, 2024

Get personalized business advice every week with EcomCrew Premium. Hey Reader, Amazon's newest fee, the Low Inventory fee, goes into effect tomorrow (May 1). This new fee continues the trend of

ET: April 30th 2024

Tuesday, April 30, 2024

Exploding Topics Logo Presented by: Exploding Topics Pro Logo Here's this week's list of rapidly trending topics, insights and analysis. Topic #1 Flat Back Earrings Chart Flat-back earrings

How to Sort in Excel and Keep Your Data Organized

Tuesday, April 30, 2024

In this handy guide, you'll learn how to organize your data in Excel using the plethora of built-in sort options. ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

Gmail's Latest Updates, MicroStrategy's Bitcoin Boost, + 300 FREE Newsletter Landing Pages

Tuesday, April 30, 2024

Gmail's upgrades, MicroStrategy's Bitcoin buy, and your key to 300+ newsletter landing pages! ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌ ‌

How to cash in on this $6.8B niche – a thread 🧵

Tuesday, April 30, 2024

Sewing is so in, of course we're dedicating a whole email to it. View in browser Trends logo Happy Trends Tuesday! My first encounter with a sewing machine — an ancient Butterfly with a table and a

Heard about the Cookie changes?

Tuesday, April 30, 2024

Changes in cookie policies are reshaping strategies across all digital channels. What do these shifts mean for your marketing? How should you adapt? Proactive strategizing for cookie deprecation is