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In this issue, we'll be discussing the top metrics to look for when selecting a Creator to partner with. 

Today’s issue takes around 2 minutes to read. As always, if you have any feedback or questions I would love to hear. Feel free to reply to this email.

Let's get into it!


TOP METRICS FOR CREATOR PARTNERSHIPS

So you've found a social media creator who seems like a good fit for your brand. But how do you know if they're actually going to be effective in promoting your products or services? One way to gauge a creator's effectiveness is by looking at their engagement metrics. Here are some key metrics to look for:

✅ Follower Count:

While it's not the only metric to consider, follower count is still an important indicator of a creator's reach. A creator with a large following is more likely to have a wider audience and potentially reach more people with your message. However, keep in mind that a large following doesn't necessarily guarantee engagement, and micro-influencers with smaller followings can still be effective in reaching a highly engaged audience. 

✅ Engagement Rate:

Engagement rate is a critical metric to evaluate when considering a creator. This metric measures how many people are interacting with a creator's content. Typically, engagement rate is calculated by taking the total number of likes, comments, and shares on a post and dividing it by the number of followers. A high engagement rate is a good indicator that the creator's content resonates with their audience and that they have built a strong community.

✅ Audience Demographics:

It's important to ensure that the creator's audience aligns with your target market. Consider factors like age, gender, location, and interests when evaluating a creator's audience. You want to work with a creator whose audience matches your ideal customer. By working with a creator who has an audience that matches your target market, you can increase the likelihood of converting their followers into customers.

✅ Conversion Metrics:

Finally, it's important to track conversion metrics to determine if the creator's content is actually driving sales or other desired actions.  Consider asking the creator for metrics like click-through rate, website traffic, and sales. By tracking these metrics, you can determine if the creator's content is resonating with their audience and if it's actually driving the desired actions.

Check out this breakdown of average campaign costs by follower count.

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So, there you have it! When evaluating a social media creator for your brand, consider these engagement metrics to determine if they're a good fit. By taking the time to evaluate a creator's engagement metrics, you can ensure that you're partnering with a creator who can effectively promote your brand and drive results.

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