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Founder Weekly

Welcome to issue 575 of Founder Weekly. Let's get straight to the links this week.

General

Defensibility & Competition
Are early SaaS or AI companies ever defensible early? What is the basis for competition for a startup?

Is a Dream a Lie if It Don’t Come True?
Founders, Aspirations, and Company Potential.

No PM, no problem: how we ship great products fast
A better path for product development.

Marketing, Sales and PR

SaaS Contracts – Which To Use And When
The biggest determining factor on which contracts a SaaS company uses is their go-to-market (GTM) model, specifically whether they are product-led (also known as self-serve or PLG) or sales-led. So as you’re thinking about which contract to put in place, consider whether your users’ journey starts in your product or a conversation with a member of your team.

Why Building Your Startup's Brand From Day 1 Matters
Don't fall into the trap of neglecting your brand. Discover why starting early and building a strong brand foundation is crucial for your startup's long-term success.

Revenue is easy, profit is harder
The fundamentals needed to run a business in the next economic cycle.

Money and Finance

How to Size a Market in 30 minutes
Venture investors will often ask a founder the potential size of their startup. A core part of answering this question has to do with market size, commonly known as total addressable market (or “TAM”). This post below will outline why venture investors care about TAM, common mistakes founders make when sizing their market(s) including examples, and the Bling Capital approach.

How to grant stock options to employees
It is crucial for founders to understand how to grant stock options to employees both early and the ones that join later. Founders make a ton of mistakes and often give away too much, and sometimes not enough. Here is what you need to know.

Tips for Talking to Your Investors about Bridges and Extensions
Discussing a bridge round or extension is one of the most challenging and important conversations between founders and investors. In the current environment, these conversations are happening daily. Here are some of the tips to navigate these conversations and provide founders with some insights into how many investors think about when to provide additional bridge or extension funding to an existing portfolio company.

The Three-Body Problem in VC
The U.S. Venture Industry has $300B of dry powder, but there's just one problem.

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biggest determining factor next economic cycle Bling Capital approach total addressable market strong brand foundation

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