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23 February, 2023

An AMP email surrounded by full hearts and broken hearts

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Should You Ignore or Embrace AMP for Email?

AMP for Email always seems to make the list of email marketing trends. And I get why!

The demand for unique, engaging experiences in the inbox will be an evergreen need. For some, that looks like interactivity. And for others wanting to take things a step further, that looks like AMP for Email.

But as wonderful as it is to be on the receiving end of an AMP-powered email, is it an idealistic expectation for developers to deliver on?

Kimberly Huang
(she/her)
Content Marketing Manager

Teamwork makes the dreamwork. Yeah I said it.

We need your help!
Our State of Email Workflows survey fuels research for the email industry and allows us to create the resources you love. Join your peers and make your voice heard (in just 11 minutes!)

Speaking of trends, here’s what Logan Baird makes of this season’s trendiest trends.
No-reply? No thanks. Hear us out: there’s a better alternative to a no-reply email address.
Our email designer Hannah Tiner sheds light on the process of designing two new newsletters—plus other considerations made.
Looking to add personalization to your campaigns, but don’t know where to start? Submit your email and we’ll help you out on March 14th.

My bookmarks

This new series from Black Girls CODE teaches you how to do some really awesome things, like how to code digital art in JavaScript.
Practicing inclusivity means including diverse images. Here’s a great resource of Black illustrations to add to your library.
On that note: Sonia Thompson shares inclusive stock imagery best practices in this podcast.
What are the risks and opportunities for using AI to improve workplace fairness and diversity?

One too many hats.

@designershumor on Instagram: 'We're looking for a designer who knows UX, UI, Web Design, Interior Design, Marketing & Copywriting Video of a one-man band.'

Hey, hi, hello! It's Kim

Once upon a time, I was an email marketer, which led me to what I do now: a mix of content, social, and other cool projects (like this!) at Litmus.

How many hats do you wear as an a email marketer? Do you design, code, write—or do a bit of it all?

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latest email resources best email content

Embrace (or ignore) AMP for Email, the process behind designing an email, and more

Should You Ignore or Embrace AMP for Email?

My bookmarks

One too many hats.

Hey, hi, hello! It's Kim

Key phrases

Older messages

Why we say "no" to the no-reply, 4-steps to better deliverability, and more

Help fuel the research for the resources you love

Email marketing love letters, introducing the Community Spotlight, insights about your workflow, and more

Need-to-know email marketing news, email copywriting tips, and more

Discover the best personalized emails of 2022, dive into the shiny new Dark Mode guide, and more.

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