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16 February, 2023

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Say “No” to No-reply Email Addresses

As an email marketer—and consumer—I’m firmly against the use of “no-reply@‍company‍.com” email addresses.

The second I see that as the reply-to email address from a sender, it immediately tells me they have no desire to hear from me as a customer, whether I need help or just want tell them something positive.

Don’t know how to handle the potential influx of replies if you want to pivot away from the dreaded no-reply? Nicole Swift, our very awesome Customer Support Senior Manager, shares how in our blog post.

So let’s make a pact, readers, and say “no” to the no-reply.

Jaina Mistry
Director of Email Marketing, Litmus

We need your help!
The State of Email Workflows Report is making a comeback this year, but we need your support! Tell us what you love, loathe, and want to improve in your workflow—and we’ll share all the insights with you.

Get a debriefing on 2023’s biggest email trends—and decide if you should or shouldn’t jump on the bandwagon.
I’m a data fiend. Anything to help me get better insights on how our email program is performing. Next week, we’ll be hosting a virtual event on just this topic.
Over 15 years of experience in email, and deliverability is still one of those topics that makes me sweat. You too? Here’s a guide to help you sweat less.
And lastly, I wanted to share some of my personal favourite welcome email tips from my time (so far!) at Litmus. Because you need that first email to be a winner!

Hanging out in my bookmark bar

When was the last time you experienced your sign-up process? It might need a bit of TLC. Here are 5 ways you could improve it.
Shouting this out real loud right now—you need to build your own email list. And here’s why.
On the topic of deliverability, here’s a pro-tip from Al Iverson: Avoid emojis in your friendly from name.

This is your reminder to (re)check your targeting

Jaina here, your host of this week’s issue

Hiya! I’m Jaina and I lead the email team here at Litmus and bake a mean banana bread. (As in delicious—it’ll never be knowingly mean.)

Our State of Email Workflows survey has got me curious. When was the last time you reviewed or updated your email workflow? I’m a bit of a process nerd, and love to give a process or workflow a spruce up when I think it might need it!

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Why we say "no" to the no-reply, 4-steps to better deliverability, and more

Say “No” to No-reply Email Addresses

Hanging out in my bookmark bar

This is your reminder to (re)check your targeting

Jaina here, your host of this week’s issue

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