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9 February, 2023

Research

State of Email Workflows Survey

One of the things I adore about the email community is our nearly endless curiosity. We seem to be chock full of people who want to know how things work, why they work, and what other people are doing to solve those problems. I think that’s part of what drives our mutual support and desire to help one another out as well.

We share that curiosity and desire to share here at Litmus, too, which is why we’re bringing back the State of Email Workflows report, detailing all the stimulating highs and frustrating lows of how we as a community craft successful email programs.

We just launched the 2023 survey that gathers those delectable tidbits of information from you all, and would love to hear from you—if you’re in a sharing-is-caring sort of space today.

If you have any questions about the survey, I’m just a reply away!

Logan looking thoughtfully off into the distance

Logan Sandrock Baird (he/him)
Senior Community Evangelist at Litmus

Quick question:
Will you be the CSS to my HTML?

Yes
No

Community Spotlight is back! I sat down with design systems expert and long-time email geek Crystal Ledesma for a conversation on humanizing the workplace and much more.
Email geeks could always use more love (I think) so we made you some Valentines! Share them with an email geek.
Speaking of love, if you love getting a breakdown of what works in an email and what could be improved, our Live Email Optimization is definitely for you.
Checklists help me reduce anxiety, and our own Kim Huang has created a super-helpful Ultimate Email Checklist to help ease your mind.

Links are a love language

I delight in a nuanced take, and this article on how we need to measure attribution differently scratches that itch for me.
My cries to the email gods did not go unheard, I guess—Google is once again applying spam detection to political campaign emails.
This exploration of accessible vs inclusive design is helpful and to the point, a worthwhile read.

You never see it coming

Hey, it’s your friendly neighborhood Logan!

Hey gentles, it’s me, Logan, the Senior Community Evangelist here at Litmus. I’m an enneagram six with a phone full of cat pictures and a mind full of existential questions.

In the spirit of the workflow survey, what’s in your tech stack sandwich? And as long as we’re on the topic, what’s in your regular sandwich?

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Email marketing love letters, introducing the Community Spotlight, insights about your workflow, and more

State of Email Workflows Survey

Links are a love language

You never see it coming

Hey, it’s your friendly neighborhood Logan!

Older messages

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A look back at the email industry in 2022, get feedback (from us!) on your emails, and more

Solve your Dark Mode problems, discover 2023’s email design trends, and more

Tips to spruce up your welcome emails, email designs, and more

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