Hot in Enterprise IT/VC - What's 🔥 in Enterprise IT/VC #330
What's 🔥 in Enterprise IT/VC #330On founder led sales for your first 10 customers + importance of desire + attitudeHere’s a reminder for technical founders who may not truly appreciate the importance of selling. I meet lots of technical founders whose comfort is building + not selling. However, you sell every day, co-founders, new 🔑 hires, investors, prospects.
Products that sell themselves are nonexistent as everyone eventually needs sales. Become a student of sales - embrace it,… https://t.co/7v5CRjt1JJ I can’t tell you how many founders I meet in developer tooling or bottoms up sales who truly believe that based on all of the tweets and success stories of PLG cos that no sales is needed - if the product is great, they will buy and swipe a credit card. Sure you do need a great product, but products that sell themselves are rare and mostly for single player app cos like a Calendly for example. And while true in the early days, it’s just a matter of sequencing as you when you layer sales because today Calendly has 158 employees (23% of headcount) categorized as sales and 148 employees (22% of headcount) in engineering. So even for Calendly, sales matters. We dove deep into the importance of selling at one of our bold.camps for developer first founders in “Demystifying PLG” and shared some of our learnings in that post. Once you get over the stigma that sales is bad and the idea that you’re no longer a PLG company with premium valuations if you actually sell product, it’s time to embrace the art of selling. Yes, you can learn it and master it, but it first starts with this: ATTITUDE 👇🏼 You have to want it badly enough. If someone’s using your product, then yes, you can find a way to get them to pay for it. If you’ve never sold before, here are some simple ways to get started.
Bottom line - get some help but YOU NEED TO OWN IT and you can’t outsource it and not bother with sales or think sales is beneath you. Live it, embrace it, and learn to ❤️ sales. Even as your company scales and you eventually hire a couple of reps, and scale with a VP of Sales and eventually a CRO, you, as a founder, still need to stay close to your customers and continue selling! You might as well start learning now. As always, 🙏🏼 for reading and please share with your friends and colleagues. Scaling Startups
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