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Shopify Dispatch Issue #388 - Buying preferences, Apps losing theme editing

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Issue #388 - March 1st, 2023

Online / Store Relationships

Kevin Hillstrom writes about how customers have preferences for where they buy from you and how you need to adapt your marketing to account for that.

Upcoming changes to Asset API approval scope

While full of technical jargon, Shopify has announced that by April 2024 apps will no longer be able to edit Shopify themes (with some app categories given exceptions). This means a lot of apps will be forced to change their code and require merchants to manually add code.

It's a step-forward in some cases (protect theme code) but a major step back in customizing stores.

Track down which customer cohorts perform the best

Different groups of people behave differently. Repeat Customer Insights creates cohort groups for you automatically to see how your customers change over time and spot new behavior trends.

My articles this week

February is the troublemaker of the year

Retaining the best customers requires defining what makes them the best

Make your customer loyalty easy to measure with RFM

Don't damage customer loyalty before they even buy

Eric Davis

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Have a question about Repeat Customer Insights or would you like some support? Email shopify@littlestreamsoftware.com and I'll be happy to help (and you'll get a much faster response).

Have a question about Shopify that you just can't find the answer to? I'd be happy to give it a shot and maybe even turn it into an email or article. Just reply to this email.

Did someone awesome share this letter with you? Awesome! You can sign up for my Daily Shopify tips to help your store thrive here.

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Older messages

Shopify Dispatch Issue #387 - Merchandise solar system, Grow repeat buyers

Wednesday, February 22, 2023

Issue #387 - February 22nd, 2023 Merchandise/Category Solar System Using the analogy of the solar system, Kevin Hillstrom describes how merchandise categories influence each other. 9 Ways to Grow

Shopify Dispatch Issue #386 - Shopify Winter '23 Edition

Friday, February 17, 2023

Issue #386 - February 15th, 2023 Shopify's Winter '23 Edition The big news of the week is Shopify's release of their Winter '23 Edition. It includes many new features and improvements,

Shopify Dispatch Issue #385 - Self-service returns, New customer accounts

Wednesday, February 8, 2023

Issue #385 - February 8th, 2023 How to ace returns management with Shopify Shopify has released a customer self-service returns feature. Though basic for now, this should really help cut the cost of

Shopify Dispatch Issue #384 - Shopify pricing changes, How you sell the product

Wednesday, February 1, 2023

Shopify Dispatch Issue #384 - February 1st, 2023 Changes to Shopify's 2023 Plan Pricing The big news of the week is changes to Shopify's pricing with increases of around 30% to every plan.

Shopify Dispatch Issue #383 - Backup shipping rate, Developing product interest

Wednesday, January 25, 2023

Shopify Dispatch Issue #383 - January 25th, 2023 Improved backup shipping rates to avoid blocked checkouts Shopify can now display backup shipping rates in checkout if your primary shipping app is too

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