Shopify Dispatch Issue #386 - Shopify Winter '23 Edition

Issue #386 - February 15th, 2023

Shopify's Winter '23 Edition

The big news of the week is Shopify's release of their Winter '23 Edition. It includes many new features and improvements, some already released and some forthcoming.

Highlights that caught my eye are the AI-generated product descriptions (still not as good as hand-tailored ones but might be good-enough), better marketing attribution (hopefully with an API for apps to add-on to), and Shop Cash advertising campaigns.

They are also removing or converting a bunch of customization features in the future (e.g. Shopify Scripts, checkout.liquid), so you'll want to dig into the details before this summer if you've heavily customized your store.

Promote products that create your best customers

When it's time to run a promotion, how do you pick the products to feature? Best sellers are okay but wouldn't it better to promote the products that crate the best customers? Repeat Customer Insights will analyze your product and buyer behavior to show which products and variants lead to the highest quality customers.

My articles this week

The bitterness of losing long-term customers

Use your low-quality customers to better understand your loyal customers

Track your Repeat Purchase Rate as you work on customer retention

Test customer improvements well in advance

Eric Davis