SALLIE'S OPINION

This Women’s History Month, Brands Don’t Matter. You Do.

Today marks the beginning of Women’s History Month. Next week, March 8 is designated as International Women’s Day.

If the past is any guide, corporate America will take the opportunity to communicate how committed they are to women. There will be commercials that will give you the chills, even as you try to fight getting the chills, because you’re really not someone who gets the chills. At least not from commercials. But you’ll still get the chills.

There will be publicity stunts and backlashes, all temporary. And newscasters will point to the progress women have made — the statistics, however meager, that show how far we’ve come.

Yet for so many women, these hard-won steps forward are only things they read about — they aren’t impacting their everyday lives.

In fact, their lived experience is quite the opposite.

Mark your calendar

• Investing, Part 1: How It All Works: You don’t have to know much about investing before investing, but it’s fun to learn. We’ll cover common investing terms, main concepts, and more. 📊

  FRIDAY 3 PM ET: Sign up

• Planning for Your Dream Retirement: Where do you picture Future You? We’ll help you create a vision for retirement and plan for it. 🔮

  NEXT TUESDAY 6 PM ET: Sign up

Busy this week? Check out all upcoming workshop dates and times.

Links to leak to the group chat

• “No-spend money challenges are like a crash diet for finances — they don’t work.” Whew, say it louder!
• Cosmo asked Gen Z about money. The responses were so good they decided to call it their “Survey of Financial Fury.”
• CEO Sallie Krawcheck visited CNBC’s Closing Bell last week to chat about Ellevest, our all-women team of financial advisors, and how women really care about the impact their money makes. Watch her guest appearance here.
• Janet Yellen recently became the first woman Treasury Secretary to have her signature on our dollar bills. Here’s how they print that cash.
• A friendly reminder that relief is not the same thing as joy — and that “snacking on joy” can inject meaning into everyday life.