March 2 - OpenAI makes ChatGPT easier to integrate | Guinness’ St. Patrick’s Day push rewards epic toasts
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March 1 - Hard Mtn Dew hosts retirement bash | Molson Coors CMO promoted in restructuring
Wednesday, March 1, 2023
Molson Coors taps CMO Michelle St. Jacques to fill new chief commercial officer role; Sam's Club adds retargeted ads to retail media network; Agency in-housing debate resurfaces, with fresh shades
Feb. 28 - FTC warns against ‘AI hype’ | AB InBev’s Nütrl gets first national push
Tuesday, February 28, 2023
AB InBev seltzer brand's first national campaign focuses on simplicity; Maybelline enlists its first-ever digital avatar for mascara launch; AI workflow tool secures $65M from backers including
Feb. 27 - Chipotle adopts viral TikTok menu hack | Kind embraces simplicity
Monday, February 27, 2023
Why Kind keeps it simple in latest wellness-focused marketing play; 81% of consumers embraced influencer marketing in the past year, study finds; Hostess launches new snack brand to invigorate category
Weekender: Walmart ad sales hit $2.7B as execs eye greater scale
Saturday, February 25, 2023
Signup | Forward Marketing Dive Weekender Feb. 25, 2023 | A roundup of this week's most read stories Industry Dive TRENDLINE Inside the Latest Data Marketing Strategies In recent years, the data
Feb. 24 - Mercedes rides with TikTok, Google | Cutwater unveils brand refresh
Friday, February 24, 2023
Cutwater refreshes brand to accentuate accessibility of canned cocktails; TikTok's engagement rate soars above the competition; Victoria's Secret pilots refreshed loyalty program View online |
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