This week Lego reported 2022 sales of $9.3bn, a 17% jump on the year before. The world’s biggest toy company is now generating almost twice the revenue of its top rivals, Mattel and Hasbro, thanks to recent investments in its stores and products. The 90-year-old Danish company almost went bankrupt in 2003 but has turned its fortunes around through product innovation and expanding globally with an emphasis on China. Lego has also been quick to adapt to the digital world, its app was downloaded 13.6m times in 2022, up 42% and the website saw 395m visits, up 38%. This year, the company plans to launch a kid-friendly metaverse as part of a $1bn investment partnership with Epic Games.