Future of TV Briefing: How upfront ad sellers’ ‘advanced audiences’ pitches have, um, advanced this year

May 15, 2024

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How upfront ad sellers’ ‘advanced audiences’ pitches have, um, advanced this year

This week’s Future of TV Briefing looks at how ad buyers’ and sellers’ discussion around advanced audiences is different in this year’s upfront market.

More updates from upfront week:

At its upfront debut, Amazon added some showbiz glamor to the pitch with the unveiling of multiple pieces of programming, which some interpret as an effort to shore up its inventory supply challenges.
Amazon spent the bulk of its May 14 upfront presentation showcasing its massive and still-growing content portfolio — but for the most part, Twitch was absent from the proceedings.

Additional coverage:

At its annual I/O developer conference, Google debuted ways to use AI for searching online and offline worlds to creating content and performing tasks.
Programmatic advertising remains a stalwart among marketers' ad budgets, but agencies' confidence in the channel has been shaken in recent months.
With its latest stats on video, X aims to make headway toward positioning itself as a video-first experience in the eyes of marketers.
Social and marketing agency Socially Powerful added consultancy services that aim to hone in on enterprise brand and influencer marketing areas for its clients.
Expedia's launching a retail media network to boost its ads business. Will category expertise be enough of an edge?

Other things to know about

This Friday, May 17, is your last chance to save 50% on a 3-month Digiday+ membership.
Leveraging low-fidelity seed data in performance marketing can lead to substantial inefficiencies, impacting the reach and effectiveness of advertising efforts. Sponsored by Adstra.
A nuanced understanding of gaming audiences is crucial as the industry’s role in digital entertainment and consumer engagement continues to evolve. Sponsored by Activision Blizzard Media.

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