GrowthHackingIdea - Blog to customers (framework)

Blogging (super valuable + SEO optimized) works really well as an acquisition channel.
But how do you convert those readers into customers of your product/service?

Here's the framework Alex Turnbull from Groove HQ uses:

1. First a reader converts into a subscriber of new blog post updates.

2. Then an automated drip email campaign gets activated:

Day 1: Welcome email

Day 2: [value] Our TOP 10 most popular blog posts of All time

Day 5: [value] Our TOP 3 guest posts

Day 9: [value] Get $30,000 worth of SaaS tools, free

Day 12: [pitch] Try Groove for free.

Result:
10% of subscribers take advantage of that offer.

Source: www.groovehq.com


Cheers,
Charlie Patel ;)



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