🦄 Ghost: World’s largest supply of surplus inventory

Ghost is a private, B2B platform making it “radically easier to buy and sell excess”. It offers an all-in-one solution for exchanging goods effortlessly, making it easy for wholesalers, brands and retailers, and manufacturers to place their goods into the hands of customers.
🦄 Unicorner Startup of the Week: Ghost
 
✍️ Notes From The Editors
 
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World’s largest supply of surplus inventory
 
 
Ghost is a private, B2B platform making it “radically easier to buy and sell excess”. It offers an all-in-one solution for exchanging goods effortlessly, making it easy for wholesalers, brands and retailers, and manufacturers to place their goods into the hands of customers.
 
 
🔗 Check it out: ghst.io
 
 
💰 Business Model
Ghost connects buyers looking for vetted and curated products with sellers who are retail partners looking to buy. It serves as an intermediary between buyers and sellers, allowing businesses to easily and quickly connect with each other and facilitate transactions.
 
📈 Traction and Fundraising
  • Raised a $13 million Series A round led by Union Square Ventures, with investors including Human Capital and Flexport
  • Raised a $5 million seed, with investors like Equal Ventures, Four Acres Capital, and Eniac Ventures
 
👫 Founders
  • Josh Kaplan, Co-Founder: Previously CEO and Board Advisor @ New Republic, Vice President of Digital @ Buck Mason, and Senior Director of UEG Ventures @ United Entertainment Group, MBA @ Columbia Business School, Management Science & Engineering MS&E @ Stanford, Business @ UF
  • Dee Murthy, Co-Founder: Co-Founder at Five Four Group, Co-Host @ Group Chat News, Co-Founder @ Young & Reckless, Student @ USC
 
 
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🔮 Our Analysis
For a long time, the retail space has been plagued with large amounts of excess inventory stuck in warehouses due to overproduction, changes in popular fashion (especially in the social media age), faulty estimates, canceled orders, changes in the economy, and so much more. According to TechCrunch, the excess inventory space accounts for “more than $500 billion of goods annually, and all of that excess inventory leads to retailers needing to do markdowns,” and Ghost is capitalizing on this largely untouched market. Its B2B platform is an all-in-one platform to connect buyers (manufacturers, wholesalers, brands/retailers) and sellers (retailers, liquidators, international markets). Most of all, it aims to make things easy for both sides, something that doesn’t exist in the industry to date, as most excess goods are gatekept to email lists, trade shows, auctions, and immediate networks. With Ghost, both sellers and buyers don’t have to go looking for those channels, creating an equitable platform that makes it easy for emerging players to enter the industry.
 
📚 Further Reading
 
 
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