3x more revenue without acquisition (study)

Secret Escapes managed to boost their completed purchases by +210% without acquiring new users.

Here's what they did.

1. They started to collect data about each user:
+ Last 3 search terms that brought a visitor to their website.
+ Most visited type of sale for that visitor.
+ PPC keyword that acquired the visitor.

2. On top of the existing list of hand-picked vacation listings...
They added personalized listings based on the data above.

For example: those who arrived at the site from a PPC keyword of “New York” and “All Inclusive” saw relevant sales promoted to the top of the listings.

Result:
Completed purchases increased by +210% (that’s over 3 times!)

Do you want to boost your revenue by 3 times? ;)

Source: blog.optimizely.com


Cheers,
Charlie Patel ;)



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