+24% to conversions (simple CTA A/B test)
Joanna Wiebe made a simple A/B test for her CTA text and saw a lift of 24%.
Here's the A/B test:
#A version of her CTA text was from third person:
Try Schedulicity Free
#B version of her CTA was from first person and benefits-focused:
End My Scheduling Hassles
(Choose the easy way to gain & keep clients)
#B version outperformed #A by 24%
![](https://e.growthhackingidea.com/files/e.growthhackingidea.com/fi/jwcta.png)
Source: copyhackers.com
![](http://e.growthhackingidea.com/files/e.growthhackingidea.com/general/avatar.png)
Charlie Patel ;)
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