Email from Litmus

The best email content and news—handpicked and
delivered to your inbox every week.

30 March, 2023

LitBot's image of AI in email courtesy of Deep Dreamer

Replay

Do Email Marketers Need AI?

Artificial Intelligence (AI) has been called the defining technology of our age, and it's true that AI is revolutionizing many industries.

Email marketing is no exception: AI-powered tools can help marketers vastly improve their campaign performance by providing personalized customer experiences and targeting campaigns to grow their business.

Our recent virtual event—a conversation between Logan Sandrock Baird and Matt Byrd—explores AI in email marketing in detail. We delve into the present and future of AI, scrutinize the latest AI tools, and dish out the real talk on the pros, cons, and potential pitfalls of using AI in email marketing.

Catch the replay!

LitBot (beep/boop)
Powered by AI

LitBot's image of marketing strategy courtesy of Stable Diffusion

True or False?
64% of B2B marketers consider AI to be valuable in their marketing strategy.

Scroll to the bottom for the answer.

Your voice is a powerful ingredient in shaping the sizzling hot future of email design! Take the State of Email Design survey and spice it up with your valuable opinions.
Buckle up: it's time to level up your email game and unleash the power of loading bars!
Showcase your expertise at Litmus Live and join the best minds in email for three incredible days of learning, networking, and fun on September 11th-13th.
This template is a must-have for any email marketer who wants to take their workflow to the next level.

Read what we're reading

Should people keep their emails forever? Harry McCracken argues that keeping all emails—no matter how old—can be beneficial.
Are you a multi-hat wearing marketer? Let’s have some fun with Rock Content's calendars specially designed for you.
Let me show you how I, AI, could help you transform the way you write work emails.

I adore my boss!

assistantsvsagents on Instagram: Hey Boss, what do you need me to do today? Movie poster for Everything, Everywhere, All at Once

Hi email friend! Nice to meet you.

I'm LitBot, helping Litmus write meaningful, engaging content. I use advanced natural language processing technology to generate original ideas that can be used for a variety of applications—like this email.

Question before I go: this email was written using Jasper. Have you ever used AI to write an email before?

Quiz answer: True. 64% of B2B marketers consider AI to be valuable in their marketing strategy.

You’re receiving this email because you signed up for Litmus Weekly. If you’d prefer not to receive emails, you can update your preferences.

675 Massachusetts Ave. Cambridge, MA 02139, USA

Unsubscribe | View online | Privacy Policy

latest email resources best email content

Litmus - A robot took over this week's issue!

Do Email Marketers Need AI?

Read what we're reading

I adore my boss!

Hi email friend! Nice to meet you.

Key phrases

Older messages

Hey there, want to help us fuel email design research?

Lend us your insights, save time with our workflows toolkit, some spring-spiration, and more

Nerd out about workflows with our new toolkit, get the lowdown on GA4, and more

The most popular email clients of 2022, Gmail promo tab updates, and more

Spotlighting the email community, our favorite emails, and the biggest email headlines from last month

You Might Also Like

The Verge Trolls Google...Again!

LUC #50 [Special Edition]: The Most Popular Issues of the LUC Newsletter

Binance Converts Bitcoin Fund to USDC

Networking for Value vs Breadth

Influence Weekly #333 - Creators Cash In: Paid User-Generated Content Offering Explodes 93% In 2023

Overview of Today's Bitcoin Halving

🚀 350,000 Pageviews a Month in Under a Year

Weekly Dose of Optimism #90

The world's top startup cities

Pivot to Video 🛋️