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9 March, 2023

Emails flying towards reports with graphs and data.

Infographic

2022 in Review: Email Client Market Share

We analyzed over 19 billion email opens and have some exciting findings to share!

Start Q2 with these insights: we’ve got deets on how Apple’s Mail Privacy Protection (MPP) fluctuated over the year, as well as how much Dark Mode usage has changed, too.

Dive on in!

Kimberly Huang
Content Marketing Manager

True or False:
Dark Mode usage increased 6%, from January to December 2022.

Scroll to the bottom for the answer.

ICYMI: the Gmail Promotions Tab is getting real fun with two new features: Product Carousel and Deal Annotations.
Bad ads, Outlook spam, and AI: just some of the headlines shaping the world of email marketing last month.

Speaking of AI: how can AI benefit email marketers—and where does it fall short? Matt Byrd (HomePace, Subjectgenius) and our very own Logan Baird are speaking to this next week.
Meet your new email hub. Our Email Campaign Planning Template is now available on Google Sheets as a template for all your document-and-process needs.

Things on Kim’s mind

Not more AI! Google introduces AI-powered search ads… because who needs cookies when you have robots?
I just found out about this Inclusive Tech Glossary from the Nerdy Diva newsletter (which you should totally subscribe to).
Email marketing is like dating, just like how ogres are like onions.
Digital clutter overwhelm. My work inbox? Pristine. My personal? Not so much. I’m spending some time this weekend to tidy up my emails, photos, and apps.

Touché, AI. Touché.

@WolfgangBremer on twitter: designers be like - Will Smith from I, Robot saying Hey AI, can you create designs without Copying from others? the robot responding no, can you?

Hey, hi, hello! It’s Kim

Once upon a time, I was an email marketer, which led me to what I do now: a mix of content, social, and other cool projects (like this!) at Litmus.

“The link’s not working” still sends shivers down my spine. What gives you the email marketing spooks (in five words or less)?

Quiz answer: True. Dark Mode usage was 34.1% in January 2022. By December 2022, Dark Mode usage increased to 40.1%.

Kimberly HuangContent Marketing Manager Email Client Market Share Email Campaign Planning Template Dark Mode usage Gmail promotions tab two new features Nerdy Diva newsletter other cool projects latest email resources new email hub Mail Privacy Protection AIPowered Search Ads email marketing spooks best email content

The most popular email clients of 2022, Gmail promo tab updates, and more

2022 in Review: Email Client Market Share

Things on Kim’s mind

Touché, AI. Touché.

Hey, hi, hello! It’s Kim

Key phrases

Older messages

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Why we say "no" to the no-reply, 4-steps to better deliverability, and more

Help fuel the research for the resources you love

Email marketing love letters, introducing the Community Spotlight, insights about your workflow, and more

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