Reader | Register for Google I/O plus the latest news from Google Play

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March 2023

Join us online on May 10. Learn about the latest Google Play updates at Google I/O and what we’re doing to help you work smarter, ship faster, and stay inspired.

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Upcoming Google Play and Android policy deadlines

May 2023

Target API Level policy extension

Families Self-Certified Ads SDK policy

June 2023

Migrate from SafetyNet Attestation to Play Integrity API

MORE UPCOMING DEADLINES

What's new in Google Play

Our top privacy and security initiatives help keep Android and Google Play safe for your businesses and users, and give you a better policy experience.

Play Commerce is investing in tools to help you mitigate fraudulent and abusive transactions.

New Wear OS app quality requirements will help improve user experience and Play Store discoverability.

What’s new in Android

#TheAndroidShow’s latest episode unpacks Android foldables, large screens, and much more.

The second Android 14 developer preview delivers new updates for privacy, security, user customization, large screens, and more.

ANDROID DEVELOPERS

Did you know?

We now consider categorical searches (like “racing games”) as “Explore” rather than “Search” traffic in Play Console reporting.

Navigational searches for your app’s name or closely associated brand are still categorized as “Search” traffic.

This change means that some titles could see a significant shift in traffic attribution from “Search” to “Explore”, but no overall change in the number of visits.

LEARN MORE

ICYMI, RePlay

We’re kicking off a new short video series to help you stay up to date with the latest Google Play news. In the first episode, we’ll cover features to help you manage your app changes, Android vitals updates, and the Privacy Sandbox for Android beta.

WATCH NOW

Google for Games Developer Summit 2023

Learn how Android and Google Play are making it easier to build high-quality games and deliver delightful experiences to more audiences on more devices.

SEE WHAT’S NEW

#WeArePlay: Meet Ania from Canada

After learning to manage her anxiety, Ania created the Rootd app to help millions improve their own mental health.

Discover her story and others from around the world through #WeArePlay, the series celebrating you, the global community creating apps and games businesses on Google Play.

WATCH NOW

Understand Google Play's Families policies

Learn how to make your high-quality, age-appropriate content available for the whole family. Discover how to select your target audience and content settings and how to comply with the various Families policies and program requirements.

START LEARNING

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Your Google Play team

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Reader | Register for Google I/O plus the latest news from Google Play

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