8th Revolution - Cannabinoid Playbook: April 2023

Welcome to the 58 new members of the forward-thinking cannabinoid revolution who have joined us since last month!

They have now joined the 4,538 others who are receiving high-signal, data-driven analysis to be in front of their peers in the cannabinoid space!

One Report, Once a Month, Everything You Need to Know in Cannabis

Our podcast, The Dime, just surpassed 30,000 downloads. Truly mind blowing.

For those who haven't listened, in each episode, you will learn from industry leaders who discuss their frameworks, tips, and best advice for operating effectively and building in the cannabis industry.

Most importantly, you will hear what they learned that they would have done differently.

So, if you want to learn:

• How industry leaders make decisions
• The ‘why’ behind them,
• How to navigate complex regulatory challenges to prepare your organization for future scenarios,

Take a second and listen to The Dime ​

Twitter has finally opened its doors to the cannabis industry. If you want to understand Twitter, Uber, and politicians' evolving perspectives on the cannabis industry, join us at Benzinga.​

Let me know if you will be there and if you want to book a meeting with Kellan and myself.​
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The cannabis industry's game is changing again.

This time, Success = Survival.

Established businesses aren’t always immune, as we have seen with Silicon Valley Bank.

With capital drying up and businesses making critical decisions on payroll and vendors, are we approaching a potential domino effect?

This ripple effect could impact the entire industry and create a chain reaction.

​What can cannabis companies do, and what can we learn about SVB to protect your business?​

Cannabinoid Pricing Analysis

The wholesale cannabinoid market in the U.S. region has seen mixed trends in pricing across different months, making it impossible to predict accurate pricing trends. Here’s the April breakdown:

• CBD Isolate had a 15% increase in price, CBDA Isolate demonstrated an 8% increase, and CBN Isolate witnessed a significant 26% increase in pricing from February to March 2023.
• CBDV Distillate had a 27% increase in pricing, while CBGA Isolate experienced a 6% decline during the same period.
• Delta-9 THC Distillate and Delta-8 THC Distillate witnessed a 15% decrease in pricing from February to March 2023, while Delta-10 THC Distillate saw a marginal decline of 1% during the same period.
• HHC Acetate Distillate observed a 4% price increase, and THC-O Acetate Distillate saw a 2% decline in pricing from February to March 2023.

​Full Breakdown, page 14​

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​Cannabis Beverages Continue to be Triggering for So Many.

Luke Anderson, Co-founder of Cann, shared:

• Why Altering Framework Unlocks Beverage Category
• Misconceptions on Beverage Market Size
• Crossfading: Mixing of Alcohol & Cannabis

​Listen to the Interview | Read the Interview​

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​Metrc is the Cornerstone of Cannabis Regulations

Michael Johnson, CEO, shares his plan to remove the spinning wheel and overlooked areas that operators should immediately take advantage of.

​Listen to the Interview | Read the Interview​

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Raise your hand if this is the first time you've heard the word “Process Analytical Technology” or “Smart Factory.”

Hopefully, that’s none of the 4,500+ of you.

Integrating Process Analytical Technology (“PAT”) with data analytics and automation technologies can enhance process efficiency and product consistency in the cannabis industry, which leads to decreased costs and increased revenue.

• Raman spectroscopy can optimize vape pen formulation for better viscosity, stability, and bioavailability.
• Supercritical fluid chromatography (SFC) can further optimize terpene purification, with coupling with mass spectrometry (MS) enabling real-time analysis.
• High-performance liquid chromatography (HPLC) can enhance edible dose monitoring by providing a more precise quantification of cannabinoids, with SPC software identifying and correcting deviations in the manufacturing process.

If you are the slightest bit intrigued about doing this, it's worth starting the conversation—trust me on this one.
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The Future of Cannabis Research Challenges, Opportunities: Part 1

Our understanding of therapeutic cannabis is severely limited.

The Medical Marijuana and Cannabidiol Research Expansion Act (MMCREA) has addressed some of these obstacles. MMCREA removes regulatory hurdles and supports physician-patient conversations about medical cannabis.

Obstacles to cannabis research include regulatory hurdles, a lack of research infrastructure, and a fragmented industry.

​Learn about the opportunities page 19​

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​Spain is leading the way with cannabis consumption lounges. Marc Brandl gave himself to science and investigated the products and the experience. Page 16 breaks it down.​

Headlines You May Have Missed…

• UN Suggests U.S. Federal Government Must Force States To Repeal Marijuana Legalization To Comply With International Treaty (Marijuana Moment)
• ​Missouri fastest state to reach 1 BILLION in cannabis sales (KSDK)​
• ​Delta-8 Is Legal, and The United Nations Is Dead Wrong About Cannabis (Forbes)

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🎙️The Dime

Last month on The Dime, we dove into:

**We will send emails about our podcast, The Dime, going forward. If you do NOT want to receive those emails, click here.​

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A Big Thank you......

If you have read it this far, thank you. Kellan and I have spent an insane amount of time researching ideas and concepts to continually provide original analysis on the state of the cannabis industry.

If you could take 10 seconds and share your link with a colleague or another person interested in cannabis, it'd mean the world to us.

We make some noise on the internet. Join in

• Twitter: https://twitter.com/BryanFields24
• Twitter: https://twitter.com/Kellan_Finney

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Learn More:

Did you miss our Case Study on maximizing margins in your processing facility? Click the link below and we will send you our free detailed 30+ page analysis. Send me the Case study on Maximizing Margins. ​

Are you interested in raising your brand awareness and being in front of a targeted engaged cannabis demographic? We have 1 spot left for 2022. Click here to reserve the last few spots available for 2022 Sponsorship.

See you next month,

8th Revolution

The playbook is intended to be additional reference point in taking future steps to build your market share. If you have additional questions or want further analysis, just say the word and we can share more.

At Eighth Revolution (8th Rev) we provide services from capital to cannabinoid and everything in between in regards to the hemp & cannabis industry. Our forward-thinking team can diagnose, analyze & optimize every detailed nuance of your company to keep your business safe, smart, and profitable. Our flexibility and experience combined with ongoing research creates unique insights into how to best grow your market share. We are creative problem solvers that rely heavily on analytics and trusted facts to help adapt an array of business services to meet your company’s growing needs.

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