April 6th, 2023

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Today's marketing impulse for you:

Play with your tools,
make them work for you!

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Hi! Happy Thursday!

This week, I'm trying something new. I'm sending you a video newsletter, because why not?

I like to experiment and explore the limits of my marketing tools and a video newsletter feels like a beautiful opportunity to connect with you more.

Hit play for us to meet and learn more about how you can make your marketing tools work for you.

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Play with your marketing tools!

Look, I know that marketing can feel like this strict, cringe, chorey exercise you need to do in your business. But does it have to?

In all of the work I do at Bye, Social Media! I like to challenge the convention of that there is only one or THE WAY (TM) to share your work with the world. There are many! And there is more than one way to use a marketing channel.

For example: I have a friend who's a solopreneur and hates writing. Considering that, a newsletter as regular tool for promotion is off the table to her. She doesn't like writing and it's so far outside her zone of genius that there is no point for her in learning how to get better at it.

Fair enough. You can't teach a fish to fly.

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On the other hand, thinking along those lines limits us from seeing the true creative potential in how we do anything, really.

A newsletter doesn't have to be in writing. It could be with audio or a video. You don't have to tell your entire life story on the internet to connect with people (unless you want to). A podcast doesn't have to be a complicated production, you literally have a recording studio with you on your phone.

Too often, we hold ourselves back from opportunities because we believe things need to be done a certain way.

What do you believe about marketing where that's the case? Does it really have to be done a certain way or is that a belief you hold?

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In other news: I'm available for 1:1 marketing strategy sessions again.
If you're ready to market your work with a strategy that aligns with your values and feels genuine, go ahead and book a session. Learn more about strategy sessions with me here.

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Happy Marketing 📣,

Johanna

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