♦️ How expectations become reality (and how to gain from it)
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Monday, April 3, 2023
In the 80s, Pepsi started its famous ad campaign on TV: The Pepsi Challenge...
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In 1985, Ethiopia was in a humanitarian crisis. Civil war, poverty, famine… But
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Monday, March 13, 2023
In 2001, Amazon was in trouble. But a Jeff Bezos's meeting with a consultant changed everything...
♦️ How to think in funnels (and achieve the best possible outcomes)
Sunday, March 5, 2023
In 1898, Elias Elmo Lewis created a formula that changed marketing forever...
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Tuesday, February 21, 2023
Is it possible to build a $200 million media business with only two people?
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