Messages
12/19/2024
8 : 34
♦️ How sacrifices grow brands (and three sacrifices you can make)
And how a fruit supplier dominated the market with one product... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
12/19/2024
6 : 25
♦️ Why customers choose the least risky instead of the best
And why nobody ever got fired for buying IBM... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
11/15/2024
6 : 34
♦️ Why B2B customers are also driven by emotions
And why ignoring it costs B2B brands money... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
10/20/2024
7 : 4
♦️ How positioning shapes everything about your business
Let's make a simple thought experiment... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
10/2/2024
16 : 4
♦️ Why your brand needs a bold narrative to stand out
And how to create one... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
9/24/2024
16 : 34
♦️ How to create more customer value (without changing the product)
And 8 factors that shape the perceived value for customers... ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏ ͏
9/13/2024
16 : 4
♦️ How to make your brand the obvious choice (at the purchase moment)
And why Rolex increased its advertising budget during the 2008 crisis...
8/29/2024
13 : 14
♦️ How to win in crowded markets by ignoring competitors
And how Rolls-Royce changed the aviation industry forever...
8/8/2024
11 : 34
♦️ 45 proven frames to differentiate your brand
Today I have a gift for you...
7/31/2024
13 : 14
♦️ How to plant your brand in customers’ minds (without spending more)
And how Aston Martin became an iconic brand...
7/18/2024
13 : 34
♦️ How to turn your company’s size into a competitive advantage
And how a $200 billion behemoth lost to two college dropouts...
7/8/2024
12 : 14
♦️ How to beat customer inertia (and increase sales beyond expectations)
And how a bank sold all its credit inventory *without* cutting rates...
4/25/2024
16 : 24
♦️ Why your brand needs an enemy to grow faster (and how to choose one)
And how BMW became "The Ultimate Driving Machine"...
4/20/2024
14 : 4
♦️ How to use anchoring to increase your brand’s perceived value
And how a diamond cartel made us buy rings for proposals...
3/29/2024
13 : 14
♦️ How to differentiate your brand by ignoring best practices
And how Steve Jobs changed tech retail forever...
3/6/2024
2 : 24
♦️ How to give customers the right reason to choose you
And why Apple has forbidden words...
12/20/2023
15 : 34
♦️ How brand values actually build a winning brand
How McKinsey became McKinsey, why a bank said they love their clients because of their money, and how to use values to build a winning brand
12/5/2023
18 : 34
♦️ Why simple brands win (and how to become one)
How Five Guys went from 5 locations to 1700+ without advertising, how a brand charges 10x for vitamins, and why simple brands win
11/17/2023
15 : 44
♦️ How to create growth from non-obvious demand
How KitKat became a worldwide brand and how Rolex became Rolex...
11/10/2023
18 : 14
♦️ Why great brands are built in details (and how to nail it)
And how Ritz-Carlton became a luxury icon.