First 1000 - 💡Explain benefits on sign up page
💡Explain benefits on sign up pageA/B tests to improve registration inspired by Zoom, Hotels.com & BaremetricsFriends, It’s been a whirlwind of a month, but I am glad to be able to catch my breath and get back to writing. I have written a lot about companies and their founding stories, and upon reflection over the last 6 months, I realized that it makes more sense for First 1000 to focus on the micro instead of the macro. Explain benefits on sign up page
💡 Experiment 1: Baremetircs Highlighting product benefits on their sign-up page was more effective than showcasing user quotes. 💡 Experiment 2: Hotels.com A callout with benefits to creating an account performed better than taking users straight to the registration flow 💡 Experiment 3: Zoom Adding the benefits of a free basic account to the start of the registration flow improved conversion. Remember: experiments are like diets; what works for one person may not work for you. See you in 2 weeks 😉, |
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