🧙‍♂️ CPM vs Flat Rate sponsorships (which is better?)

So many podcast creators I talk with seem to be stuck on the idea that sponsorships are the only way to monetize their shows. In reality, sponsorships are just one of many ways to generate ROI from your show.

I’ll be participating in a panel discussion with some amazing podcast creators who have each followed a different monetization strategy and had a ton of success. It’s free to join and I’d love to see you there!

When it comes to podcast sponsorships, what are the pros and cons of getting paid via CPM vs flat compensation?

These days, a lot of brands might try to pay around $25-$30 CPM for a 60-second promo. So if you get 1,000 downloads per episode, you can maybe buy a medium pepperoni pizza.
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BUT on the other hand, if your podcast starts consistently getting lots of downloads and more importantly results for the right brands, that $30 could easily turn into $3000.

But then again, as an aspiring podcaster myself, I am more than my numbers. I try to be a "consultant" who can help brands accomplish much more ambitious things that go beyond a shoutout in a podcast episode.

And for THAT kinda work, I’m gonna need to be slid some guaranteed green!

Honestly, I’m still pretty confused about what my podcast sponsorship strategy should be. So, that’s why I asked two experts here today to settle this debate, once and for all.

By the end of this episode, you’ll know:

1. Whether there are advantages to adopting different sponsorship pricing structures during different chapters of your creator journey.
2. How to more clearly articulate your value to brands and agencies at the negotiating table.
3. Who is a better Creator Debater: Adam or Danielle?