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13 Ap‍ril, 2023

Megaphone spewing stylized sprinkles everywhere. (It's better than glitter.)

Blog

Now Open: Registration for Litmus Live

*cue awesome intro song*

Get your peanuts, popcorn, pretzels: registration is now open for Litmus Live!

It’s the place to be from Septe‍mber 11th-13th if you’re an email marketer, designer, or developer. But don’t take our word for it.

Why yes, it’s totally worth the excuse to pause on the email building. Whether you’re joining us in Boston or virtually, you’ll meet like-minded email geeks along the way and leave with email inspo for days on end.

Register today! (Ticketmaster fees excluded.)

Kimberly Huang (she/her)
Content Marketing Manager

P.S. We have 1,000 free Litmus Livestream tickets. Register before they’re all snatched!

A battery icon with the charging bolt on it.

Quiz
Can Dark Mode save battery life on your smartphone?

Scroll to the bottom for the answer.

AI in email: Does Logan Sandrock Baird stan? Does Matt Byrd stan? Do we stan?!
Save this calendar: Our marketing calendar with Rock Content keeps your strategy organized and important dates top of mind.
All aboard: Turn your obstacles into email marketing wins with Oracle, Zapier, and us next week. Choo choo!
Writing for email is a bit of nuanced art. That’s why we created up Foundations of Email Copywriting with our friends AWeber to help you write emails, better.
Ask our email dev… anything! Carin Slater’s hosting an AMA on email coding. Submit your question by Ap‍ril 17th (then join us on April 26th). [Maybe not anything. I’m rubbish at history. - Carin]

Kim’s reading list

Time is fleeting. And so are email design trends.
Camryn Manker shares accessibility considerations to keep in mind when using emojis.
Yay or nay? Consider including a binary choice in your subject line. It’s like playing 20 questions with your subscriber (with a bonus of zero-party data).
Humor is a shortcut to trust. Why not use it to write warmer, funnier, more personable copy?

I am but a horse

@kendrawcandraw on twitter: No more emails. If you want something from me you must approach me slowly and calmly with a piece of apple or carrot in your palm with your fingers flat and extended so I do not bite them.

Kim here, your host for this week

Once upon a time, I was an email marketer, which led me to what I do now: a mix of content, social, and other cool projects (like this!) at Litmus.

Uh-oh. I’ve been bopped in the head and forgot my email acronyms. What does ESP stand for? Wrong answers only.

The answer: it depends! Dark Mode is unlikely to make a big difference in your phone’s battery life. But in certain scenarios, it can save 39%-47% battery power (e.g. switching from Light to Dark Mode at 100% brightness).

Logan Sandrock Baird stan awesome intro song other cool projects latest email resources Email Design Trends Content Marketing Manager email marketing wins best email content

AI in email marketing, get your Litmus Live ticket, how to turn obstacles into email wins, and more

Now Open: Registration for Litmus Live

Kim’s reading list

I am but a horse

Kim here, your host for this week

Key phrases

Older messages

Catch up on the biggest email headlines, helping bring inclusivity to your emails, and more

A robot took over this week's issue!

Hey there, want to help us fuel email design research?

Lend us your insights, save time with our workflows toolkit, some spring-spiration, and more

Nerd out about workflows with our new toolkit, get the lowdown on GA4, and more

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