Copywriting Course - make a tagline/slogan like this
Watch the video on my simple process (3 min):
My advice for people coming up with taglines or slogans for their company:
Don’t pay attention to billion dollar brands!
Example: Apple's slogan of: “Think Different”
Instead, you should pick a slogan based on your size:
• Small Company: Be very direct.
• Medium Company: Can be slightly vague.
• Big Company: Aspirational.
For example:
When you’re a giant brand you have many products and many services, so a “direct” slogan is hard.
That’s when you can go aspirational and vague like:
My personal opinion for best big company slogan is Geico, because their slogan also SELLS!
What's YOUR slogan or tagline for your company??
Respond to this email with it!
Sincerely,
Neville Medhora
Key phrases
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