Three steps to properly documenting your ideas

Hey folks👋🏽

Is it just me or is the year going by real fast? I feel like I’m still playing catch-up with January, but by the next time you hear from me, it’ll be May 😳. Phew

Before we get into it, I wanted to share this great tweet breaking down a creator’s experience with Twitter Blue (in case you’ve been wondering about it).

💌 In today’s email:

• 📮 Hailley walks us through her 3-step system for capturing ideas and turning them into great content
• 📱 Mitra recommends editing Instagram videos natively 
• 📣 What’s happening in social: TikTok and YouTube dive into analyses and trendspotting, while Twitter makes another push to Twitter Blue
• +All our latest content from the blog

Have a great weekend, and we’ll see you next Friday!

Warmly, 

Tami & the Buffer team

P.S. Twitter’s API changes won’t affect your Buffer experience — here’s our reassurance.

🚀 Share click-worthy content and skyrocket your engagement with Buffer

Stand out from the sea of sameness online with visuals that catch the eye and are published at the perfect time. With Buffer by your side, organize content in one place, easily import your existing work, learn what works with analytics, and get more eyes on your content. 

🖊️ Deep Dive: Three steps to capturing your best ideas

Creating content is essential for building a personal brand and making connections online, but it can be challenging to create content without the right systems in place consistently. Even with tools, it can still be a challenge.

Hailley struggled with posting consistently despite working for a company that helps with online branding. She developed a system for capturing and turning ideas into consistent content for online success, which she broke down into three steps: Capture, Categorize, Create. Let's dive in:

• Capture: Zero in on a single, handy spot for jotting down all your content brainwaves, making it a breeze to access them when it's time to get your creative juices flowing. Hailley recommends either Notion or Buffer’s Ideas feature.
• Categorize: Sort your brilliant ideas by theme, content format, and social platform to effortlessly navigate through them, uncover hidden connections, and craft a seamless social media game plan.
• Create: Regularly breathe life into your content concepts by setting up nudges and sticking to a content calendar, ensuring you serve up a delightful mix of content across your social channels and make the most of your ingenious ideas.

💡Learn our top tips to get the most out of Buffer

We run live demos and Q&A sessions every other week. You won’t want to miss the tips and tricks up our sleeves for getting the most out of your Buffer accounts. Register for our next one (and click here if you’re in the APAC region).

👇🏽 The latest from the blog

• Bootstrapping a Business to $1 Million in 1.5 Years by Putting Profitability First: Lillian Chen shares the guiding financial principles and strategies her team at Bar None Games used to scale their business to $1 million.
• Trust, Transparency, and Curiosity — Batsirai Chada on Buffer's Unique Culture: Batsirai Chada is a Growth Product Manager at Buffer, where he’s worked for about 9 months. We spoke to him when he first joined to learn about his journey to Buffer, how he works, and what he does outside of work.
• How We Handle Severance In Cases Of Mutual Separation: In this post, we detail our severance policy, the concept of mutual separations, and our adjustments over the last year.

📱 Social Tip of The Week from Mitra, Buffer’s Social Media Manager 

Have you been editing your Instagram Reels outside of the Instagram app? Well, editing directly on Instagram just got a whole lot easier!

Instagram just updated their mobile app, so now you can edit clips, audio, stickers, and text all on one screen, which makes your editing flow much more streamlined.

Check out this Reel from Instagram’s @Creators account to get a more in-depth view on how you can edit your videos directly in the app.

🤳 What's Happening in Social

• 🔍 TikTok analyzed more than 300 top-performing videos from the Creator Marketplace for its guide that dives into key collaboration tips for brands and creators
• 💭 Twitter looks to make Creator Subscriptions exclusive to Twitter Blue users, in an effort to drive signups. Would this change drive you to sign up? 
• 📹YouTube’s launching a new video series that will look at emerging trends on the platform to help creators and marketers better understand the latest shifts

Thanks for reading! 💟

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