3.8x higher impact on profits (research)

Today's hack
Research found what impacts your bottom line 3.8 times more than acquisition...

An interesting research was conducted among 512 SaaS companies.

Researchers wanted to know what has the most impact on your bottom line?
Is it - improving acquisition, pricing, or retention?

They improved all 3 elements by 1% each.

Here are the results:
1. Improving acquisition by 1%, increased bottom line by 3.32%.
2. Retention - by 6.71%.
3. Pricing - by 12.70%.

Still focused on experimenting with acquisition?
Turns out - pricing beats acquisition by 3.8 times!

Source: www.priceintelligently.com


Cheers,
Charlie Patel ;)

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