🧙‍♂️ Solving the "Short-Form vs Long-Form" Debate

Hey there,

It's pretty clear by now that short-form content is here to stay.

But most creators still have no idea how to integrate it into their overall content strategy.

🙋 Hit reply if you're still figuring this out (like I am)!

I've gone pretty hard on short-form over the past 6 months, but I'm still suffering from a major problem that you might also be facing...

But before we get onto that...

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Now, onto the big problem with short-form content...

Like a lot of creators, I'm making a bunch of shorts, but my strategy doesn't feel super intentional.

For example, I know that it's good to have Shorts on my YouTube channel alongside my long-form content...

But I don't know whether this actually benefits my channel overall.

Similarly, I know it's super convenient to upload the same 60 second clip to YouTube, Instagram and TikTok and 3X my reach...

But I have no idea whether I'd be better off spending that time going HARD on long-form content that builds a stronger connection (with probably fewer people).

So... with all the hype around short-form, how should we feel about good ol' fashioned long-form?

Should we view the two as separate entities, as complimentary tools...?

...or is it time to focus ALL our creative energy on 60 second content in 2023?

To settle this once and for all, I invited two experts to debate this contentious topic!

Short-Form vs. Long-Form: Where Should You Put Your Effort? | Peter Hollens vs. Roberto Blake It’s impossible to deny that people are more and more distracted these days which is why TikToks and Instagram Reels, and YouTube Shorts have blown up over the last few years. It’s addictive to just keep swiping. But, in my heart of hearts, I felt like long-form video is just how you truly connect with people. And I’ll be honest, I kinda waffle back and forth every other day between the two…I just don’t know what I’m doing… Which is why I asked two experts here today to settle this debate, once and for all. Peter Hollens is a creator, investor, and advisor with more than 7+ million followers, whose a capella videos have reached more than billion views since 2011. Roberto Blake, on the other hand, is a creative entrepreneur, YouTube Certified Educator, Keynote speaker and leading voice in the creator economy, whose YouTube channel has over 550,000 subscribers. By the end of this episode, you’ll know: Whether focusing on short-form or long-form video is the smarter move for you as a creator If it’s easier to grow or make more money in certain niches Who is a better Creator Debater: Peter or Roberto? WATCH NOW

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Have a great week ahead! ✌️