MAY 16, 2023

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Welcome to The Tilt, a twice-weekly newsletter for content entrepreneurs.

Know What Your Audience Says Elsewhere

While effective listening tools are critical to audience development, they aren’t always easy to implement effectively. So no matter what tool you choose, these tips can help you master the art of audience listening:

Learn your audience’s language: To engage with your audience effectively, you must understand their language and the terms they use around your content tilt. By monitoring social media conversations, you can gain those insights and use that knowledge to create more compelling content.

Keep tabs on industry news and trends: Monitor conversations about your industry or niche to stay informed about the latest developments, emerging trends, and new opportunities. Use this knowledge to inform your short- and long-term content planning.

Start conversations: Identify conversations related to your industry or niche and join them to provide valuable insights and expertise. This can help you build relationships with potential audience members and establish yourself as a thought leader in your field.

Find feedback: Identify common themes, pain points, and suggestions to keep in mind when you plan and create your content to better appeal to your audience and improve their experience.

Develop leads from your competitors: Pay attention to not only what your audience is saying about your brand and what people say about your competitors. You can identify disgruntled audience members and customers and target them with more relevant content and/or products. This can be a powerful way to generate leads and grow your business.

Pay attention to shared videos: A go-to medium in terms of engagement, video-listening tools can help you identify trends and stay ahead of the curve in delivering content about your audience’s current interests.

Identify influencers: Content creators can work with influencers or other partners with a similar target audience. Identify influencers in your industry, then engage with them, build relationships, and potentially collaborate on content or campaigns.

Track and measure results: Gain insights into what's working and what's not with your brand’s content. Use this information to refine your campaigns and improve your social media.

Audience listening is an essential aspect of any successful content business. Monitoring and analyzing social conversations and data can gain valuable insights into your audience, industry, and competition.

– Victor Blasco

​Learn about seven social listening tools, from key features to pricing.

Correction: In the profile of Alexis Grant in the May 9, 2023, edition, we should have said she worked at The Penny Hoarder after selling her blog management company to it. Kyle Taylor founded The Penny Hoarder.

You can still get the Digital Pass for Creator Economy Expo – over 40 hours of the most amazing and impactful presentations ever put together in one collection.

​Use code TILT100 to save $100 and get your digital pass for about $12 per session.

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Entrepreneur: Jasmine Taylor

Biz: Baddies & Budgets​

Tilt: Cash stuffing

Scene: Website, TikTok (690K) , Facebook (353K), Instagram (159K), YouTube (139K), Pinterest (20K), Twitter (221)

Snack Bites:

• Jasmine learned on YouTube about cash stuffing, also known as the envelope budgeting method. As she put it into practice to reduce her debt, she posted to TikTok to hold herself accountable.
• When her audience grew, she turned her personal endeavor into a full-time content business, earning $850K in 2022.
• Baddies & Budgets has multiple revenue streams. In addition to ad revenue from social platforms, she sells over 150 products, from digital downloads and courses to wallets, binders, and branded merch.

Why We Stan: Jasmine didn’t start off as an entrepreneur. She searched for the financial information she needed in her life and eventually turned her personal journey into a business. She also helps her community earn their own money through her platform by signing up and marketing their affiliate links – a win-win for her and the audience.

– Ann Gynn

​Read more of Jasmine Taylor's journey in the longer story.

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• Joe discusses when to outsource. (Content Inc.)
• Joe and Robert talk about the next great online battle: trust. (This Old Marketing)
• Join in for an insightful conversation about the future of the Creator Economy with Tilt team member Marc Maxhimer and Inpeak on 2 p.m. EDT Thursday, May 18. (InPeak)
• Have you checked out these small business grants for women? (Nerd Wallet)
• ​Advice for startup founders from Ted Lasso, Warren Buffett, and Gary Vaynerchuk. (DataDrivenInvestor)

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